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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

MotorWeek's 80's GM muscle coupe roundup includes Regal GN and Monte Carlo SS

Even with just four brands in the family, General Motors still represents a performance powerhouse. Between the Chevrolet Corvette Z06, Camaro Z/28, Cadillac CTS-V and ATS-V, The General can still deliver plenty of thrills. The 1980s, though, saw the brand go even crazier with performance. While the Camaro and Corvette were still around back in the day, GM had a number of other interesting performance offerings. The Bowtie was complemented by the long-deceased Monte Carlo SS, while the now-defunct Pontiac and Oldsmobile offered the Grand Prix and thumping 442, respectively. And Buick, which isn't short on performance with its Regal GS and Verano Turbo, offered a much more serious vehicle, in the form of the Grand National (not to mention the Darth Vader-spec GNX). MotorWeek, in its hugely entertaining retro flashbacks, looks back on these three long-lost GM performance icons, and it's just as good as you might expect. News Source: MotorWeek via YouTube Buick Chevrolet GM Pontiac Coupe Performance Classics Videos buick grand national chevy monte carlo oldsmobile 442

The 2014 Chevrolet SS sedan is for drivers who value performance above all else

The car you see above is the 2014 Chevrolet SS, and it's important both because it is the first rear-wheel-drive performance sedan from Chevy in 17 years, and because it will be the nameplate the brand uses on NASCAR tracks all across the country starting this year.
Though it wears a name as American as baseball and apple pie, the machine was actually designed and built in Australia, sharing most of its parts with the brand-new VF-model Holden Commodore. That said, the basic chassis bits are shared with other Chevrolet models like the Camaro and Caprice Police Patrol Vehicle.
While Chevrolet is happy to sell a Malibu or Impala to anyone looking for a mainstream family sedan, but the SS is reserved for buyers interested first and foremost in performance. Most sedans sold these days are front-wheel drive, which is great for everyday driving and when the weather goes bad, but the SS is instead a rear-wheel-drive vehicle aimed at enthusiasts who love to drive and who prefer speed and performance above all else.