1959 Chevrolet Impala Ice Cold Air on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Jay Leno gets pulled over while roaring in a Corvette Z06 convertible

No one is above the law, even if that person is a certain silver-haired auto enthusiast with a popular weekly video series about the cars in his garage. This week, Jay Leno experiences the 2015 Chevrolet Corvette Stingray Z06, but he also gets to have a meeting with some of California's Finest immediately after a high-speed blast. As opposed to the full-bore Z06 coupe with the seven-speed manual, Leno gets behind the wheel of the slightly heavier convertible version with the eight-speed auto. Being a droptop doesn't bother him too much, but Leno makes it obvious he wishes that he could be shifting for himself. Even if the auto is technically quicker, Leno says that swapping gears gives him something to do while driving. Of course, one of the major advantages of the convertible is the ability to listen to the Z06's thumping V8 unimpeded. With 650 horsepower and 650 pound-feet of torque from 6.2-liters of supercharged muscle, it already puts down impressive numbers, but the sound might just be the best part of all. Around town, the 'Vette is quiet enough to easily blend in with the rest of traffic. However, tip the throttle down and the valves in the exhaust open up to turn the engine into roaring monster. Be careful where you make this thing howl, though, because it's pretty easy for the police to take notice. The host finds that out the hard way in this week's episode of Jay Leno's Garage. Related Gallery 2015 Chevrolet Corvette Z06 Convertible View 18 Photos News Source: Jay Leno's Garage via YouTube Celebrities Chevrolet Coupe Performance Videos Jay Lenos Garage chevy corvette stingray chevy corvette z06

2019 Chicago Auto Show photo gallery: All of the grilles

Do you like trucks? How about grilles? Like really big, shiny, chromey, in-your-face, could-be-made-by-Broil-King grilles? Well, the Chicago Auto Show is the place to be. Traditionally known as the truck show of the annual auto show circuit (at least those covered by national media), Chicago has what seems like a small national park's worth of acreage devoted to both consumer and commercial trucks. From humble extended cab Ford Rangers to a mammoth F-650 with cherry picker sprouting from its aft quarters, there's bound to be a truck for everything. And they all have grilles. So above is our gallery devoted to them, because hell, why not? Should you want to know about the trucks attached to those grilles, check out our coverage below. Heavy Duty Trucks 2020 Chevrolet Silverado HD revealed, tows 35,500 pounds 2020 GMC Sierra HD revealed, has more subtle looks than Chevy sibling 2019 Ram Heavy Duty trucks get new face, 1,000 pound-feet of torque 2020 Ford F-Series Super Duty revealed, adds massive gas engine Full-Size Trucks Read how all of the full-size trucks compare to each other 2019 Chevrolet Silverado First Drive 2019 Chevrolet Silverado 2.7L Turbo First Drive 2019 GMC Sierra First Drive 2019 GMC Sierra AT4 First Drive 2019 Ram 1500 Laramie Quick Spin Review 2019 Ram 1500 eTorque Drivers' Notes Review 2019 Ford F-150 2.7L EcoBoost Quick Spin Review 2018 Ford F-150 King Ranch Power Stroke Diesel Review Related Video: Featured Gallery 2019 Chicago Auto Show: All of the grilles View 40 Photos Chicago Auto Show Chevrolet Ford GMC RAM Truck chevrolet silverado