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More than 5,500 people tried to get the 2016 Chevy COPO Camaro

It's stating the obvious, but the 2016 Chevy COPO Camaro is popular with enthusiasts. So much so, it's attracted more than 5,500 hand raisers, General Motors said Tuesday at an event to show off the company's new Performance and Racing Center in Pontiac, MI. Unfortunately for drag racing fans, Chevy will only sell 69 of them, as it has for the last four years. The COPO Camaro can be configured for the NHRA Stock and Super Stock classes. It comes with racing-tuned chassis pieces and a solid rear axle. Power choices include 5.7-, 6.2- and 7.0-liter V8 engines. About half of COPO Camaro owners race their cars, and the rest keep them as collectibles. Jim Campbell, GM vice president of Performance Vehicles and Motorsports, wouldn't say if the COPO is a profitable venture, but noted the fire-breathing dragster raises the image of Chevy and Camaro. "It makes sense for our business from a number of perspectives," he said. The first COPO Camaro, a Courtney Force-styled racecar that was revealed in November at the SEMA Show in Las Vegas, hammered for $300,000 at the Barrett-Jackson auction last month. The proceeds went to the United Way. Campbell said low COPO production keeps interest high. Enthusiasts can also build their own COPOs by buying a rolling chassis and a crate motor, though those are not viewed by collectors in the same manner as GM factory-built creations. The COPO Camaro's V8 is one of several competition engines designed, built, and validated at the GM Performance and Racing Center. The Corvette C7R's 5.5-liter V8 and the Cadillac ATSV.R's 3.6-liter twin-turbo V6 are two more. Chevy calibrates and conducts dynamometer testing on its 2.2-liter V6 for IndyCar and performs design work on its NASCAR V8 at the facility, which existed previously at another location in Michigan. Related Video:

Chevy Colorado gets box delete option designed for upfitters

The Colorado, which marks the return of Chevrolet to the midsize truck segment, is receiving critical praise, and now it's time for the pickup to get to work. At the National Truck Equipment Association Work Truck Show in Indianapolis, IN, Chevy is unveiling a box delete option package for the model that allows businesses to custom tailor the Colorado to their needs. The choice to remove the bed is exclusively available on the Colorado Work Truck trim in the rear-wheel drive, extended cab model with a 305-horsepower, 3.6-liter V6 and six-speed automatic gearbox, and Chevy claims this is the only option of its type in the segment. Beyond the obvious loss of the rear, these trucks feature eight mounting points on the frame for upfitters to install any necessary modifications. They also get the Z82 trailering package and a locking differential. The versions with the box delete package carry a payload rating of 2,200 pounds an a gross vehicle weight rating of 6,001 pounds. "It's ideal for utility companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed," Ed Peper, US Vice President for General Motors Fleet and Commerical, said in the option's announcement. Further options with the package are limited to choosing a repositioned fuel filler for the upfitter to install and deleting the rear seat for extra interior capacity. The box delete becomes available in mid-April, and buyers get a $300 credit off the price of the Colorado when it's selected. Colorado 'Box Delete' Expands Options for Businesses Chevrolet package offers unique midsize pickup platform for alternative uses 2015-03-04 INDIANAPOLIS – With a box delete option, business owners and fleet managers can have it their way when it comes to customizing the back end of the 2015 Chevrolet Colorado. Chevrolet today announced availability of the package in mid-April. It is on display this week at the annual National Truck Equipment Association Work Truck Show in Indianapolis. It is the only such option offered in the midsize truck segment. "With the segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck," said Ed Peper, U.S. vice president, GM Fleet & Commercial.

GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.