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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM to build outgoing Silverado and Sierra until late 2019

As it has done with previous generations, General Motors is keeping the outgoing versions of its 1500 pickups in production despite the arrival of the all-new 2019 Chevrolet Silverado and 2019 GMC Sierra. The production of the previous, K2 generation models will begin to be wound down gradually, according to Automotive News, starting with crew cabs "early next year," and double and regular cab models following during "the early second half of next year." The old model trucks will continue to be built into "late 2019" based on market demand, GM's spokesperson Kim Carpenter said. The Chevrolet will go by the name Silverado LD, with the GMC Sierra designation still to be announced. Some of the outgoing models are built by sharing the assembly work between two GM plants. Partially finished Silverado and Sierra double cab bodies are shipped from Fort Wayne, Ind., to Oshawa, Ont., where the trucks are completed, including receiving paint. This eases the workload in Fort Wayne, where production of the new T1 generation trucks started in July 2018. In January, the Silao plant in Mexico will take on the duties of building new generation regular cab and crew cab trucks. Carpenter also said that the "Oshawa shuttle," as the shared production is called, has been very successful. As a result, 60,000 more trucks will be built than what the original production forecast initially called for. GM's latest quarterly profits, disclosed last week to be $1 billion, have been far higher than expected and will result in full-year profits far higher than what had been predicted in light of steel tariffs. GM isn't the only truck maker taking a similar multi-generation approach for 2019. Both the outgoing and redesigned Ram 1500 are in production, with the previous generation being dubbed Ram 1500 Classic. Related Video:

2015 Chevrolet Cruze spied on its home turf

The next Chevrolet Cruze isn't set to go into production for about another year, and we're just now seeing prototypes of the new compact running around here in the States. Not much more has been revealed since we saw the car blasting through the snow in Europe, but we can still clearly see new design elements like the larger grille, slimmer headlamps and redesigned taillamps.
Our spy photographers worked up a composite image of this Cruze prototype alongside the current model, and here, we can clearly see some big visual changes are in store for the new model. The 2015 Cruze's hood slopes downward more dramatically, the windshield is more heavily raked, and the roofline looks more fluid overall. The next-generation Cruze will ride on the new global Delta platform that will also underpin other General Motors vehicles like the Chevrolet Volt and Equinox.
As for what's under the hood, we expect the normal range of gasoline four-cylinder engines (both naturally aspirated and turbocharged), and the compact's new turbodiesel four should carry over, as well. Have a look at the full brace of spy photos in the gallery above.