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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Buick takes top spot in 2022 J.D. Power Initial Quality Study

People, economies, and supply chains weren't the only things continuing to get sick over the past year. The 2022 J.D. Power Initial Quality Study (IQS) is out, showing the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership increased overall. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. This year, the average jumps to 180 problems. J.D. Power says that figure is a record high over the 36-year history of the study. Buick leapt to the top of the rankings this year with the fewest issues, at 139 problems per 100 vehicles in the first 100 days of ownership. After Dodge became the first American automaker to lead the IQS in 2020, followed by Ram in 2021, this year marks a three-peat for U.S. carmakers. Dodge took second this year at 143 PP100, Chevrolet third with 147 PP100, Genesis the first luxury maker on the chart in fourth with 156 PP100. Between February and May, this year's study gathered responses to 223 questions from more than 84,000 new 2022-model-year car owners and lessees. The questions are designed to zero in on real-world problems new owners encounter with nine categories of vehicle features: Infotainment; features, controls and displays; exterior; driving assistance; interior; powertrain; seats; driving experience; and climate. As has been the case in the past few year, infotainment has proved to be the most problematic bugbear making scores worse. Considering features individually, six of 10 of the worst problem areas dealt with infotainment, causing infotainment's score of 45 PP100 to be 19.5 PP100 worse than the second-placed feature. Consumers ranked getting Android Auto and Apple CarPlay to connect reliably as the most troublesome.  GM didn't just score with Buick, which was one of only nine of the 33 ranked brands to show improvement this year. The conglomerate earned first place with the fewest PP100 among all the automaker groups, and scored the most model-level awards with nine, ahead of BMW with eight and Hyundai Group with three.  This year's study again showed a gap between luxury and mass-market makers, thought to be down to the amount of tech in luxury vehicles that consumers aren't properly informed about or that doesn't act as expected — that latter issue exacerbated by the chip shortage.

Did the Chevy Corvette Z06 break 7 minutes at the Ring? Not likely

"Just because it's on the internet doesn't make it true." That's rule number one, two and arguably, three, of surfing the world wide web. In today's example of this rule, we have the following. The website HorsepowerKings is claiming that a 2015 Chevrolet Corvette Z06, with the eight-speed automatic and Z07 package, managed to lap the Nurburgring Nordschleife in under seven minutes. To put that in perspective, that super-quick time would put the 650-horsepower, $97,000 (the price of a 2LZ with the Z07/8AT combo) Z06 a mere two seconds slower around the world's most challenging race track than the $929,000, 887-horsepower Porsche 918 Spyder Weissach. It's about eight seconds quicker than Nissan's own test of the GT-R Nismo Track Pack and 13 seconds faster than a Dodge Viper ACR. Unfortunately, Chevy says there isn't anything to it. We reached out to the Bowtie's Monte Doran, who confirmed that HK's claims are "not accurate." "Any one – a manufacturer, a journalist, a guy standing on the fence of the Ring – can claim a lap time. As such, we think the in-car video is essential to proving a time is real and credible, and Chevrolet will not release a lap until we have a video to substantiate the claim," Doran told Autoblog. "Chevrolet accumulated nearly 1,000 miles of testing on the Nurburgring with the Z06. During that time, we only had two opportunities to run a lap on video – and both were rained out. If we get a lap on video, we will post an official time." Doran finished by referencing the "only official lap time" for the Z06 – a 2:41 around the Virginia International Raceway. Frankly, we aren't terribly surprised by Chevy's position. One would imagine if the Z06 were matching million-dollar hypercars around the 'Ring, the company would literally be screaming about it from Renaissance Center's rooftop. As this is quite the opposite of that, though, we're betting that the real Z06 lap time - while still likely very, very fast – won't be quite quick enough to frighten the brightest and best of today's hypercars.