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GM won't really kill off the Chevy Volt and Cadillac CT6, will it?

General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.

Recharge Wrap-up: Phoenix Cars delivers ZEUS to Navy, Volt saves gas compared to i-MiEV

Phoenix Cars has delivered its first Zero Emissions Utility Shuttle (ZEUS) flatbed truck to the US Navy. The electric flatbed will be used to transport maintenance materials around Naval Base Ventura County Port Hueneme. The Phoenix ZEUS features a 100-mile range, and can charge in just three hours. It also features vehicle-to-grid technology and direct power capability, allowing it to function as a mobile power station. ZEUS customers enjoy an eight-year/300,000-mile battery warranty and round-the-clock technical support from Phoenix. Phoenix launched an electric passenger shuttle last year, and years ago worked on an electric sport utility truck before shifting over to larger vehicles. Read more in the press release from Phoenix Cars. A man found that he used less gas by trading in his Mitsubishi i-MiEV for a Chevrolet Volt. Ben Rich saved fuel in part by using his Volt for road trips rather than needing to rent cars. Rich also found other benefits to driving a Volt, including more comfort, more freedom of movement and less range anxiety. Rich often had to turn off the heat in the winter to eke out precious miles in the Mitsubishi, which he needn't do in the Chevy, though he did have a gripe about the Volt using the gas motor to warm the car. Read more at Green Car Reports. EV drivers using the ChargePoint network have traveled over 196 million miles without gasoline. ChargePoint has tallied over 9 million charging sessions for a total of 65 gigawatt hours of energy. Based on national efficiency averages of three miles per kWh and 23.9 miles per gallon, this has saved 8.2 million gallons of gasoline and 60 million pounds of CO2. This accounts for what ChargePoint calls a "huge environmental impact." Read more in the release from ChargePoint below. The Environmental Impact of ChargePoint Drivers Campbell, Calif.– We all know electric vehicles (EV) have enormous environmental advantages over gas vehicles. Plug-in EVs reduce carbon-based greenhouse gases, improve air quality and reduce our dependence on fossil fuels. EV drivers on the ChargePoint network have had a huge environmental impact. With over 9 million charging sessions delivering 65 gigawatt hours of energy, EV drivers have avoided over 60 million pounds of CO2 and 8.2 million gallons of gasoline, and driven over 196 million gas-free miles. *Based on national averages: EV efficiency of 3 miles per kWh, gas efficiency of 23.9 mpg and a net savings of 0.924 pounds of CO2 per kWh.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")