2012 Chevrolet Cruze 2lt on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Opel Ampera-e brings a Bolt of EV driving to Europe

The Chevrolet Bolt will take a trip across the Atlantic in 2017 to become Europe's Opel Ampera-e. General Motors won't release any specs for the foreign version yet, but these photos suggest very minor styling tweaks to the upper level of the grille and to the hatchback to add the appropriate brand emblems. We would expect the same electric motor with 200 horsepower and 266 pound-feet of torque and 60-kWh battery as the US model, too. However, the 200-mile range number might change, but only because of the differences in European testing. GM CEO Mary Barra announced the Ampera-e at the CAR Symposium in Bochum, Germany. "GM and Opel have always been convinced that electric cars will play a defining role in future mobility. The game-changing technology of the Ampera-e is a significant step toward realizing that vision," she said. The Ampera-e is also proof that General Motors loves confusing naming for its green models. If the Volt and Bolt aren't perplexing enough, the Ampera-e is just one letter off from the Ampera – the previous-gen Volt in Europe. GM no longer sells the range-extended vehicle there, so at least both names can't be in showrooms simultaneously. However, the similar monikers still might confuse some customers who think the new EV hatchback is closely related to the old sedan. Related Video: OPEL GROUP ANNOUNCES GAME-CHANGING AMPERA-e BATTERY ELECTRIC CAR New battery electric vehicle will break down barriers to electric mobility Five-door, five-seat Ampera-e will have longer range than most electric cars Fun to drive, outstanding connectivity and affordably priced Russelsheim. Opel Group will launch a revolutionary new battery electric car next year, as the company continues the biggest, most far-reaching model offensive in its history with 29 new models between 2016 and 2020. The new five-door, five seat will be called "Ampera-e". It will not only have a longer range on a full charge than most electric cars, it will also be affordably priced. Building on the electrification expertise established with the original Ampera, which set the benchmark for modern electric cars in 2011, the new Ampera-e combines innovative electric-mobility with state-of-the-art connectivity and exciting driving dynamics. Announcing the Ampera-e today at the CAR Symposium in Bochum, Germany, GM Chairman & CEO Mary Barra said: "GM and Opel have always been convinced that electric cars will play a defining role in future mobility.

Was the C7 Corvette cut from Beyonce's Super Bowl halftime show?

Someone was bound to receive a free 2014 Chevrolet Corvette Stingray during the Super Bowl XLVII festivities; it just wasn't who we thought it was going to be. Despite a report back in December that superstar Beyoncé Knowles would be getting an all-new Corvette during her halftime performance, that turned out not to be the case. Joe Flacco, starting quarterback for the Baltimore Ravens, did in fact win a Corvette for his MVP performance.
So what transpired that prevented Beyoncé from rolling on stage in the new Chevrolet? Anyone who knows isn't telling, but according to Yahoo! Autos, General Motors said that for one reason or another a deal "did not work out," and it appears to have been an eleventh-hour change. Regardless of who's to blame or what prevented this from happening, we're sure Chevy has had no problems getting attention for the C7 Corvette since it was introduced last month.