2011 6 Speed Manual Leather Cd Player Tint We Finance 866-428-9374 on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevy teases next-gen Volt at fan event in LA

Barely two months before its planned debut at the 2015 North American International Auto Show, Chevrolet has released yet another batch of teaser images of its second-generation Volt. Unlike the first image, though, which just showed the car's rear badge, there's a lot more to this quartet of shots. The first three images show off the nose of the next-gen model and come from a fan event in Los Angeles. What we can see is a sleeker front end, with an evolution of the silver grille inserts previously seen on the original Volt and Spark EV. Gone is the current car's split upper grille, in favor of a more conventional arrangement. The sharper, more angular headlights are also an evolution of the lamps seen on the current Volt. Chevrolet also took the opportunity to announce a new location-based charging system that uses GPS to adjust the vehicle's charge settings, including the charge level, while also announcing that the next-gen car will feature more intuitive charge indicators that will be better able to inform owners of their car's charging level. The tech will mean that the Volt 'knows' when it is parked at home, and can thus automatically optimize charging for off-peak times, and so on. Take a look at the teaser images at the top of the page, and then head below for Chevy's press release announcing the new features. Next-Gen Chevy Volt Offers More User-Friendly Charging 2014-11-20 GPS makes charging more convenient Portable charger is easier to access Intuitive visual cues show charge status DETROIT – If there's one thing Chevrolet Volt owners love about their cars, it's being able to recharge the battery easily. Evidence of that is a U.S. Department of Energy study that shows more than 80 percent of all trips by Volt owners did not use the range extender. Chevrolet has made the charging system in the next-generation Volt even easier for customers to recharge the battery – and to check the charge status. The next-generation Volt debuts in January at the North American International Auto Show. "Chevrolet used the real-world experiences of today's Volt owners to make the charging process simpler and more convenient in the next-generation Volt," said Andrew Farah, chief engineer for the Volt.

Weekly Recap: Electric Rapide concept showcases Aston's future

Aston Martin showed off an all-electric Rapide S prototype this week and announced an agreement with investment firm ChinaEquity to explore development of a production version of the sports sedan. The car could arrive in about two years if the project advances, and it would be built in Gaydon, England. The concept car, called the "RapidE" was developed with Williams Advanced Engineering. The electric Rapide is meant to highlight British innovation, and it was revealed during a state visit by Chinese president Xi Jinping to the United Kingdom. Spec were not available for the concept on display. "The car we showed in London is a fully running concept but not yet defining [of] our choice of battery, motor, inverter, etc," spokesman Simon Sproule said. "Now that we have a clearer path for producing the car, we will be defining all the parameters." Aston Martin has been vocal about its electric ambitions this year, and Sproule told us at the New York Auto Show that an all-electric Rapide could cost $200,000 to $250,000 or more. "It's a study, but we're serious about it," he said. Some reports have indicated the electric Rapide could pack as much as 1,000 horsepower. Aston considers electric technology the strongest play for modernizing its powertrains and meeting emissions standards around the world. Hybrids and all-electric models can offer high outputs and strong torque delivery, which is in keeping with the Aston's image as a sportscar maker. Company brass prefer this option over dropping down to four-cylinder engines. And yes, V8s and V12s remain part of the plan. The electric push is part of Aston's future strategy to remake its lineup, which includes refreshing its sportscars, building a production version of the electric all-wheel-drive DBX concept shown at the Geneva Motor Show, and adding a four-door Lagonda. OTHER NEWS & NOTES Domino's serves up purpose-built delivery car Domino's revealed a purpose-built pizza delivery car based on the Chevy Spark. It's called the DXP, for Delivery Expert, and it can handle up to 80 pizzas. The pies stay warm thanks to an oven located behind the driver's seat, and the DXP is sauced up with a puddle-lighting feature that projects the Domino's logo outside of the car. Power comes from the Spark's stock 1.2-liter four-cylinder engine rated at 84 hp that gets up to 39 mpg on the highway. Chevy dealers will be trained to service the DXP.