2010 - Chevrolet Corvette on 2040-cars

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GM recalls 83,572 SUVs for ignition switch issue

General Motors is recalling 83,572 SUVs from the 2011 and 2012 model years over a potential ignition lock actuator issue. In affected vehicles, the actuator isn't the right size, which could cause the ignition to get stuck in the "Start" position, and then either due to a jarring event or a "cool interior temperature" the ignition could switch back to the "Accessory" position. Doing so would cause a loss of power assistance and the airbags might not deploy. This is a different ignition issue than the one that's been ongoing for the past year. GM said it expects that less than 500 vehicles suffer from the problem, but that the pool could include vehicles from 2007 through to 2014 that have already been fixed, but with defective parts. The 2011-2012 SUVs included in the National Highway Traffic Safety Administration notice: Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Silverado HD, Silverado LD, Suburban, Tahoe, GMC Sierra LD, Sierra HD, Yukon, and Yukon XL vehicles. GM will notify owners and dealers will inspect the ignition lock housing to see if it needs a free replacement. RECALL Subject : Ignition Lock Actuator may Bind Report Receipt Date: DEC 30, 2014 NHTSA Campaign Number: 14V827000 Component(s): ELECTRICAL SYSTEM Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2011-2012 Cadillac Escalade, Escalade ESV, Escalade EXT, Chevrolet Avalanche, Silverado HD, Silverado LD, Suburban, Tahoe, GMC Sierra LD, Sierra HD, Yukon, and Yukon XL vehicles. In the affected vehicles, the ignition lock actuator may bind, making turning the key difficult or causing the ignition to get stuck in the "Start" position. CONSEQUENCE: If stuck in the "Start" position, the ignition may suddenly snap back into the "Accessory" position, causing a loss of engine, steering, and braking power, increasing the risk of a vehicle crash. If the vehicle is in a crash, the air bags may not deploy, increasing the risk of occupant injury. REMEDY: GM will notify owners, and dealers will inspect and replace the ignition lock housing, as necessary, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact GM customer service at 1-800-458-8006 (Cadillac), 1-800-222-1020 (Chevrolet), or 1-800-462-8782 (GMC). GM's number for this recall is 14696 for the original equipment, and 14912 for the service replacement parts.

Junkyard Gem: 1986 Chevrolet Sprint Plus

General Motors sold second- and third-generation Suzuki Cultuses with Geo or Chevrolet Metro badging in the United States from 1989 through 2001 model years, and we've all seen plenty of those cars on the street over the years. The first-generation Cultus was sold here as well, with Chevrolet Sprint badges, and I've found a rare example of the Sprint five-door hatchback in a Northern California car graveyard. The Chevy Sprint first appeared on the West Coast as a 1985 model, then became available everywhere in the United States for the 1986 through 1988 model years (in Canada, it was sold as the Pontiac Firefly). It was available here as a hatchback with three or five doors; for 1986 only, the five-door was badged as the Sprint Plus. Soon enough, The General would be selling many more Asian-built cars with Detroit badges here. Isuzu I-Marks were sold as Chevrolet/Geo Spectrums starting in the 1986 model year, while Daewoo provided the Pontiac LeMans two years later. Under the hood, a 1.0-liter three-cylinder rated at 48 horsepower. The five-door Sprint cost $5,580 in 1986, which was $200 more than the three-door (those prices would be $15,445 and $14,891 in 2023 dollars). I've documented seven discarded Sprints prior to this one (including an extremely rare Turbo Sprint), and all of them were three-doors; we can assume that price was the most important factor for Sprint buyers. Gasoline prices were crashing hard during the middle 1980s, but memories of gas lines and odd-even-day fuel rationing from 1979 remained strong. What cars competed with the '86 Sprint on sticker price? Well, there was no way to undercut the hilariously affordable (and terrible) Yugo GV, which cost $3,990. The much bigger (but still pretty bad) Hyundai Excel listed at $4,995, while Toyota would sell you a sturdy (but zero-fun) Tercel starting at $5,448. Even the wretched Chevy Chevette — yes, it was still available in 1986 — cost $5,645. The original buyer of this car was willing to shell out an extra $395 to get an automatic instead of the base five-speed manual. That's about $1,093 in today's money. This car must have been slow. By the end, the doors were held shut with duct tape, but it still stayed alive until age 37. 53 miles per gallon on the highway! It does everything. The camels of the highway.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")