Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevrolet Camaros at SEMA are a mobile accessory catalog

Chevy's goal at the SEMA Show in Las Vegas this week seems to be to show as much of its Performance and Accessories catalog as possible. That's why it brought three different Camaros - two with V8s and one powered by a V6 - with all of the best goodies from the catalog already fitted.
We gave a more in-depth recap of the Performance Camaro V8 Concept, the Performance Camaro V6 Concept and the Performance Garage Concept already, but we figured you'd like a short recap for each. It should be noted, though, that you can order all of the items you see here for your own Camaro, so be sure to take a long, hard look at our live galleries, just in case you're in the market for some mods.
Essentially, the Performance Garage Concept and the Performance V8 Concept are the same car - the only difference is that the later features a whole host of aesthetic tweaks in addition to its aftermarket, shorty exhaust headers and 2.75-inch exhaust. (The Performance Garage Concept has been usefully placed on its side; the better to see the new parts added to the vehicle.) The Performance V6 Concept is notable because, despite being a V6, there's no shortage of performance goodies fitted. All three of the Performance Camaros benefit from items from the Camaro ZL1, which can also be ordered through the catalog.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.