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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Chevy Bolt wins 2017 Green Car of the Year

We knew that a plug-in vehicle was going to win the 2017 Green Car of the Year award this year, given that all five finalists have a way to charge up. And when Ron Cogan, the editor and publisher of Green Car Journal, announced the winner – the 2017 Chevy Bolt EV – he said that the car itself represents one of those times in the auto industry when everything is about to change. Similar to the invention of the starter motor, things are about to get different. For now, though, the fact that the Bolt EV won an award sounds like the same old thing all over again. Just this week, it was named Motor Trends Car of the Year and to the Car And Driver Top 10 list. The other four finalists for Green Car of the Year included the Toyota Prius Prime, the Chrysler Pacifica, the Kia Optima (including hybrid and plug-in hybrid models) and the BMW 330e iPerformance. Last year, the winner was the 2016 Chevy Volt. Did Green Car Journal make the right selection this year? See the award ceremony below.