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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM uses wind power to build SUVs, trucks

This week started with a chill, as the Intergovernmental Panel on Climate Change issued a dire report with scientists warning, "The world we know today is not the world we will see in 50 years," with temperatures rising at their current rates. In the meantime, the trend toward purchasing more SUVs and crossovers continues. Most automakers, though, have set goals toward more sustainable production. That includes General Motors, which, somewhat ironically, plans to use wind power to produce many of its vehicles, including pickups and full-size SUVs. As the Detroit Free Press reports, several wind farms are coming online to support cleaner production as part of a partnership between GM and energy producer CMS Enterprises. At the beginning of October, the 100-megawatt Northwest Ohio Wind Farm began producing energy, supplying GM operations in Ohio and Indiana, where manufactured vehicles include the Chevy Cruze, Chevy Silverado and GMC Sierra. Hilltopper Wind Farm in Illinois will begin producing another 100 megawatts for GM manufacturing in the region. In Texas, where GM builds the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon, GMC Yukon XL and Cadillac Escalade, the automaker is getting 50 megawatts from Cactus Flats Wind Farm beginning October 9. Using wind power isn't just about being green, but also for the sake of price stability. As Rob Threlkeld, GM's global manager of renewable energy told the Free Press, "You don't get the price spikes this way, like you do with fuel, and it reduces the environment footprint of the vehicle you're driving." Threlkeld said that renewable energy has already meant "millions of dollars in savings" for GM. GM plans to power all of its global operations with renewable energy by 2050. This week, the automaker was ranked 76 on the EPA's "National Top 100 List" of green manufacturers. It was the only automotive company listed. Related Video: News Source: Detroit Free Press, GM, EPAImage Credit: GM Green Plants/Manufacturing Chevrolet GM GMC Truck SUV wind power sustainability

Chevy Corvette Z06, Ford F-150 Raptor join Lego Speed Champs

Get ready to park some performance machines on your desk: Lego's 2016 line of Speed Champions kits will add seven new vehicles for next year, according to an update to the database Brickset. These include some serious muscle like a Chevrolet Corvette Z06 and Ford Mustang GT. There's also a listing called "Chevrolet Camaro Drag Race" and a very cool combo titled "Ford F-150 Raptor Ford/Model A Hot Rod". Fans of European performance don't need to be jealous, though. The database shows a kit called "Porsche 919 Hybrid and 917K Pit-Lane." Plus for fans of the Four Rings, the Audi R18 E-Tron Quattro and R8 LMS Ultra are also getting their own Lego models. Fourtitude appears to have some leaked shots, if you want to see what these kits will look like. Lego has partnered with Porsche, McLaren, and Ferrari and offers Speed Champions kits for vehicles like the Porsche 918 Spyder, McLaren P1, Ferrari 458 Italia GT2, and LaFerrari. The models in the series aren't as heavily detailed as the massive Mini Cooper or Volkswagen Bus sets, but they make up for that in value. The individual cars retail for a fairly affordable $14.99. The Formula One playset tops the current range at $99.99, but it comes with a truck, racecar and team figures.