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Bob Lutz builds the case for a mid-engined Corvette

Rumors of a mid-engine Corvette are like automotive industry folklore at this point. Every once in a while, news pops up that it might be happening or is under development, but nothing actually ever comes to fruition as something people can actually buy. The latest spy shots strongly suggest a mid-engine 'Vette is in the cards, yet again, possibly for 2018. Now, an op ed by former General Motors executive (and definite performance car fan) Bob Lutz in Road & Track gives the inside scoop on the history of one of these proposals and lays out how to make it happen today. According to Lutz, the company's engineers believed the C6 ZR1 was at the limit for front-engine, rear-wheel drive performance in that package, and the only solution was to move the powerplant behind the driver. Lutz even got then CEO Rick Wagoner on board. The scheme made it at least as far as clay models for mid-engine versions of the 'Vette and Cadillac XLR. Eventually, a lack of money got in the way, though, bringing the project to an end. Lutz puts a lot of faith in GM's current leaders, especially Mary Barra and Mark Reuss. He thinks the chances of a mid-engine 'Vette happening this time are better than 50 percent. The model, rumored to be named Zora, could offer over 700 horsepower in an ultra lightweight body and be priced at about $120,000 to "suck the doors off everybody." Head over to Road & Track to get some insights from this highly respected and entertaining auto industry veteran. Related Video:

First 2015 Chevy Corvette Z06 engine blows up at just 891 miles

You've waited and watched and waited some more for the arrival of your 650-horsepower, $78,000 Chevrolet Corvette Z06. Finally, that joyous day arrives and you eagerly, but gingerly, begin to break-in the 6.2-liter supercharged V8 monster under your hood. Then 900-odd miles after delivery, your excitement grinds, quite literally, to a halt. That's what the owner of one 2015 Z06 claimed happened to him when a simple break-in drive resulted in a lunched engine. The owner, known as Lawdogg149 on Corvette Forum, says he was out breaking-in his car ahead of a January track event when it happened. "While making a pull from 35 miles per hour, I accelerated and shifted short of redline, and boom - the car began knocking. I pulled over and popped the hood. I could hear a loud knock coming from the No. 6 cylinder area along with a serious, grinding, metal-on-metal sound coming from the supercharger area," Lawdogg wrote. A subsequent trip to the dealer confirmed his concerns, with the service facility telling Lawdogg that the No. 6 valvetrain had failed. The dealer couldn't research the issue further, though, as General Motors requested the engine be returned for a more thorough evaluation. The good news for the Z06's unlucky owner, at least, is that GM will be covering the engine replacement under warranty, an expense that Corvette Forum estimates is a nearly $24,000 procedure. At this point, the two leading theories behind the engine's detonation involve a manufacturing defect – which could be why GM is so keen to tear the blown powerplant down – or a mistake on the part of Lawdogg. As Motor Authority points out, such an error could be something as simple as the Z06's owner accidentally shifting to first rather than third during his 35-mph pull. If, however, there's a deeper manufacturing problem with the Z06's engine, this might not be the only case we end up hearing about.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")