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GM diesel pickups first to undergo extra EPA, CARB testing

The effects of Volkswagen's long-running diesel emissions evasion are starting to spill over to other automakers, but General Motors is taking things in stride. The 2.8-liter, four-cylinder Duramax in the 2016 Chevrolet Colorado and GMC Canyon is the first engine to get extra scrutiny by the Environmental Protection Agency and the California Air Resources Board, Automotive News reports. Rather than just the usual in-lab test, it's also being checked on the road. However, the extra evaluation shouldn't have any impact on when the trucks with his mill hit dealers later this fall. "We're in our final stages of the EPA certification, and our launch is on track," Chevy spokesperson Otie McKinley tells Autoblog. The four-cylinder diesel in the trucks makes 181 horsepower and 369 pound-feet of torque, and the automaker is touting low NOx production. In the announcement for the Colorado's specs, the company calls it "the cleanest diesel truck engine ever produced by General Motors." The tech includes exhaust gas recirculation to lower combustion temperatures and improve emissions. There's also a urea tank like on the bigger diesels for full-size trucks, and it gets refilled in time with oil changes. An indication on the instrument panel lets drivers know when that's needed, too. Even with the more demanding testing, the company doesn't seem too worried about the four-cylinder passing. "Part of our development process is on-road and off-road [laboratory] testing," Scott Yackley, Chevy Trucks assistant chief engineer, said to Automotive News. In the wake of the VW scandal, the EPA has pledged more rigorous testing. Before, on-road emissions evaluations were largely limited to heavy-duty vehicles, but the agency has decided to apply the checks more often to other models. There's also now greater cooperation with Canadian authorities.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Stop-start standard in four-cylinder 2015 Chevrolet Impala

Chevrolet has announced that it will include stop-start technology as standard in the entry level 2015 Impala. The result is a nearly five-percent improvement in city fuel economy, also known as one mile per gallon, up to 25 mpg, combined. The 3.6-liter V-6 Impala will not feature stop-start. The 2015 Impala comes equipped with Chevrolet's 2.5-liter Ecotec four-cylinder engine, which will also offer 22 mpg in the city, and 31 on the highway. The 3.6-liter V-6 Impala will not feature stop-start and the mild-hybrid eAssist model from the 2014 MY, which got 29/25/35 combined/city/highway mpg, has been discontinued. Chevrolet spokesman Chad Lyons told Green Car Reports that not even one percent of the 2014 Impalas purchased were the Eco model. So Chevy is trying something different. With a seamless driving experience in mind, the new Impala's stop-start tech features software that governs under what conditions the feature will activate. The engine won't shut off if the car has not reached a speed of six miles per hour, so the start-stop won't be cycling during traffic jams. It can also fire the starter even if the engine has not come to a full stop, which quickens reaction time, particularly in instances of what Chevrolet calls "change-of-mind events." The stop-start function uses information about cabin temperature and humidity as well as battery charge to help determine whether or not to shut off the engine. The 2015 Impala has been engineered to reduce NVH, which will also help create a smoother stop-start experience for occupants, Chevy says. Motor mounts have been updated, and a burlier starter motor will help restart the engine after a stop. The Impala follows the 2014 Malibu as Chevrolet's second vehicle to feature stop-start tech. The four-cylinder model currently makes up over 30 percent of Impala sales. The 2015 Impala will be available beginning this summer, with a base MSRP of $27,735 (including destination charges). And while one MPG isn't a huge difference, neither is the price increase of just $50 for a bit of eco-minded innovation. Read on for more details in the press release below. Chevrolet Makes Stop/Start Standard in 2015 Impala Technology improves city fuel economy by 5 percent 2014-05-22 DETROIT – Stop/start technology will be standard on the 2015 Impala base 2.5-liter ECOTEC® engine, an addition that improves the vehicle's city fuel economy by nearly 5 percent, or one mile per gallon.