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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevy Bolt, GM's 200-mile EV, could debut in Detroit

It's not news that General Motors is working on a $30,000 electric vehicle with a 200-mile range. Then-CEO Dan Akerson said as much back in 2013. What we've heard before is that this mystery EV will be based on the Chevrolet Sonic and will will arrive in 2017. So, if that's all correct, then it would make sense that confirmation of this plan would come at the 2015 Detroit Auto Show, which is just around the corner. And lookee here... The Wall Street Journal is reporting that GM will unveil a concept Chevy Bolt at the Detroit show on Monday. That name sure makes sense, too, since GM registered that trademark back in August. According to the Journal, the rumored numbers – 200-mile range, $30,000 price – are still what's expected. Some new purported details are that the battery will come from LG Chem, which also makes the Volt's batteries, and that the Bolt will be a crossover that could be sold around the world. This all smacks of a preemptive strike against the Tesla Model 3, which is also due around 2017. Currently, GM sells the Spark EV in limited areas of the US, despite a lot of excitement for wider availability. To sell a 200-mile EV for $30,000 means that GM and LG Chem will likely have drastically reduced the cost of making a big plug-in vehicle battery. What this means for the new Volt and GM's future plans is something we're more than a little excited about to learn more of on Monday, the same day that we get to see the redesigned Chevy Volt for the first time. Well, aside from the CES teaser. Green Chevrolet Crossover Electric 2015 Detroit Auto Show Chevy Bolt bolt

Editors' Picks August 2021 | Honda Civic, Mercedes S-Class and more

This month of Editors' Picks saw us award the honor to a couple of redesigned stalwarts like the Honda Civic and Mercedes-Benz S-Class. Plus, a new crossover that splits the difference between the compact and subcompact class takes home the prize. On top of this, we'll introduce you to a new term: midcompact. We'll be using this to describe those in-between crossovers that are a tad too small to be considered compact, but too large to neatly fit into the subcompact class. For a few examples of these "midcompact" cars, we'll point you to the Ford Bronco Sport, Kia Seltos and VW Seltos. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in August that earned an EditorsÂ’ Pick. 2021 Genesis G70 2022 Genesis G70 View 26 Photos Quick take: Genesis hits all the right buttons with its G70. It's attractive, fun to drive and can be had for a fair price. Enthusiasts should give it a shot before taking home one of its German competitors. Score: 8 What it competes with: Alfa Romeo Giulia, Lexus IS, Acura TLX, Infiniti Q50, Audi A4, BMW 3 Series, Mercedes-Benz C-Class, Cadillac CT4, Volvo S60 Pros: Sharp handler, stunning exterior looks, strong engines Cons: Average interior, loses manual option, small backseat and trunk From the editors: News Editor Joel Stocksdale — "I was already a big fan of the Genesis G70. It has brilliant handling, and the twin-turbo V6 is a beast. It's even a bargain against the competition. And Genesis just made it look a lot better. I wish they'd done a bit more to update the interior, but it's still not a bad cabin. Besides, you won't think too much about it when you're hustling down a fun back road." Features Editor James Riswick — "Yes, it is small, but in a sport sedan segment where "sport" means increasingly less, the G70 still delivers (in part because of that smallness).