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The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevrolet Chaparral 2X Vision Gran Turismo could only work in a video game [w/video]

There's something wondrous about the Vision Gran Turismo series of concepts that has let companies go wild with completely imaginary concepts for Gran Turismo. For Chevrolet's crack at the idea, it has taken a page out of its performance past with the Chaparral Can-Am racers of the '60s and '70s, with its designers having reinterpreted that period look for the future of motorsports as the Chaparral 2X. In real life, the 2X looks even better than in earlier photos. The design takes inspiration from someone in a flying suit with head down and arms outstretched, an influence you can really see that in the vehicle's shape. The driver lies facedown inside with the instruments projected onto a visor. Unfortunately, the powertrain here is a complete flight of fancy and works purely in the video game world. It imagines a laser propelled by lithium-ion batteries and an air-powered generation to make 900 horsepower. The 2X has a theoretical top speed of 240 miles per hour and hits 60 mph in a lightning-quick 1.5 seconds. Scroll down to see the concept on video with Chevrolet designers describing their inspiration and read the company's full announcement. It's also downloadable in Gran Turismo 6. Chevrolet to Show Chaparral Vision Gran Turismo Concept Boundary-pushing, Chevy-powered race cars changed motorsports design DETROIT – When racers Jim Hall and Hap Sharp founded Chaparral Cars in 1962, few could have guessed how they would shake up the conformities of the racing world – and fundamentally change it. Through pioneering applications of aerodynamics and aerospace technology, and a partnership with Chevrolet Research and Development, Chaparral Cars advanced the science of racing cars. It also triumphed on the track over well-established sports car companies from around the world, using Chevrolet horsepower. It was that spirit of innovation that inspired the Chevrolet Chaparral 2X VGT concept race car developed for the Vision Gran Turismo project, which celebrates the 15th anniversary of PlayStation® racing game Gran Turismo by inviting manufacturers to give fans a glimpse into the future of automotive design. It will debut at the Los Angeles Auto Show, Nov. 19, and gamers will be able race the Chaparral 2X VGT following the release of an online update for Gran Turismo 6 during the holiday season.