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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM recalls select Chevy Cruze, Sonic and Buick Verano models over airbag issue

General Motors is recalling certain 2012 Buick Verano, Chevrolet Cruze and Sonic models due to a defect in the driver's airbag system. According to the National Highway Traffic Safety Administration, the airbag has a shorting bar which may contact two internal terminals. If that happens during a crash, the supplemental restraint may not deploy, increasing the risk of driver injury. The recall includes a total of 2,949 units.
GM will contact owners and replace the steering wheel airbag coil at no cost. At this point, it's unclear when the recall will begin, though owners may contact the automaker at 1-800-521-7300 for more information. You may also take a closer look at the full NHTSA notice below.

GM recalling 15k midsize pickups over leaky brakes

General Motors has announced a recall in coordination with the National Highway Traffic Safety Administration related to the brakes on the 2015 Chevy Colorado and GMC Canyon. In the 14,838 units in the United States estimated to be affected, the front brake calipers may be leaking fluid. Needless to say, that could make them less effective, which could hinder the vehicle's ability to stop in time to avoid a collision. The affected units were all manufactured between January 6 and December 24, 2014. The fix seems simple and straightforward enough, with dealers being instructed to inspect the front brake calipers, and replace them if necessary. See below for all the details from NHTSA. RECALL Subject : Brake Fluid Leak Report Receipt Date: MAY 12, 2015 NHTSA Campaign Number: 15V278000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 14,838 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Chevrolet Colorado, and GMC Canyon trucks manufactured January 6, 2014, to December 24, 2014. The affected vehicles may experience the front brake calipers leaking brake fluid. This is due to air pockets, an imperfection in the metal caliper body. CONSEQUENCE: If the vehicle experiences a brake fluid leak it can increase the stopping distance, increasing the risk of a vehicle crash. REMEDY: GM will notify owners, and dealers will inspect and replace the front-brake calipers if necessary, free of charge. The recall is expected to begin July 10, 2015. Owners may contact GM customer service at 1-800-222-1020 (Chevrolet), or 1-800-462-8782 (GMC). GM's number for this recall is 14888. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2015 Seyth Miersma / AOL Recalls Chevrolet GMC Truck gmc canyon brakes