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2016 Chevrolet Equinox gets styling tweaks, not much else

The current Chevy Equinox debuted over five years ago, in late 2009. Since then, the midsize crossover segment has become increasingly important, with brand-new entries meeting substantially overhauled versions of existing nameplates. But the Equinox carried on, largely unchanged. And while Chevy is using its Chicago Auto Show stage to debut the freshened, 2016 Equinox, it appears there isn't a whole lot to talk about. Take a look at the updated Equinox's exterior and you're pretty much going to see all that's new for 2016. Sure, the Chevy still boasts a handsome, inoffensive design, and it's now upgraded with things like LED running lamps on top-level trims, as well as new 17- and 18-inch wheel designs, projector beam headlamps, and revised taillamp styling. Moving inside, Chevy has added a standard seven-inch color touchscreen to all models, which includes a backup camera. New-to-Equinox safety features like side cross traffic alert and side blind zone alert are also available for 2016. And really, that's about it. Powertrain options carry over from last year. On the base end, there's a 2.4-liter inline-four that's good for up to 32 miles per gallon on the highway (with front-wheel drive). Buyers can also opt for a 301-horsepower, 3.6-liter V6 that allows the Equinox to tow up to 3,500 pounds. Will this be enough to keep the Equinox fresh in its highly competitive class? In 2014, the Equinox did outsell lower-volume competitors like the Mazda CX-5 and Subaru Forester, but was bested by fresher offerings like the Ford Escape, Honda CR-V, and Toyota RAV4. Have a look at all there is to know about the 2016 Equinox in the press blast below. We'll have live images and more impressions direct from the Chicago show floor, soon. Fresh Face: Chevrolet Introduces Restyled 2016 Equinox Premium cues, new safety features enhance Chevy's record-selling compact SUV CHICAGO – Chevrolet today introduced the 2016 Equinox – a contemporized version of the popular compact SUV. Updates include new styling with premium accents, new wheel designs and new available safety features, as well as a larger color touchscreen radio and a standard rear-vision camera for entry-level models.

Recharge Wrap-up: Ford HQ gets giant solar array, Chevy City Express gets 24 MPG city

Ford will be building Michigan's largest solar array at its Dearborn headquarters. With funding from DTE Energy, the solar carport will provide covered parking, as well 30 charging stations for electric vehicles. The array is expected to generate 1.13 million kWh per year for Ford's operations, and offset 794 metric tons of carbon emissions. Read more in the press release below. Chevrolet announced the fuel economy for the 2015 City Express, at 25 mpg combined. The cargo van is rated at 24 mpg in the city, and 26 mpg on the highway. Chevy credits the van's inline four-cylinder engine and continuously variable transmission for its impressive city mileage. For its customers - which are mainly businesses - "The fuel economy of the City Express will help stretch their dollar at the pump and give them the flexibility to invest the savings back into their business," says Chevrolet's Ed Peper. The City Express starts at $22,950. Read more in the press release below. Engineers at the University of Wisconsin have developed an efficient engine that runs on a diesel-gas blend. The engine, which uses a computer to control the blend proportions, is about 15 percent more efficient than the any diesel engine according to mechanical engineering professor Rolf Reitz. The team has put the experimental reactivity controlled compression ignition (RCCI) engine in a demonstration car - a 2009 Saturn. "This vehicle can do 50 miles per gallon," says Reitz, who believes the system could be improved further. Read more at Wisconsin Public Radio. The Southeast Alternative Fuel Conference and Expo will take place in October in Raleigh, North Carolina. Held at the NC Clean Energy Technology Center from October 22-24, the event will feature a variety of exhibitors, speakers and, most importantly, alternatively powered vehicles. "The three day conference will be a one-stop shop for fleet and transportation related decision makers to learn about return on investment, efficiency and alternative transportation fuels such as biodiesel, electricity, ethanol, propane and natural gas," says Anne Tazewell of the NC Clean Energy Technology Center. If you can't make it to Raleigh for the Expo, you can still enter to win a free two-year lease of a Nissan Leaf at the Center's website. Learn more about the event in the press release, below.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.