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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

UAW strike's three-pronged attack focuses on popular midsize trucks, SUVs

The United Auto Workers announced at midnight last night that they would begin targeted strikes at Ford's Michigan Assembly, Stellantis' Toledo Assembly and GM's Wentzville Assembly — all three home to midsize pickups and, in the case of Toledo and Michigan, popular midsize SUVs.  The Ford Ranger, Jeep Gladiator (just updated for 2024), Chevy Colorado and GMC Canyon are all built on lines that have been shut down by the strike. The Ford Bronco and Jeep Wrangler, which share fundamental underpinnings with the Ranger and Gladiator, respectively, are also in on the party. GM's Wentzville Assembly also builds the GMC Savana and Chevy Express vans, neither of which is a big player in the retail market. While midsize pickups may not move in the quantities we see from the half-ton segment, all of these are fairly high-volume models. Ford sold nearly 120,000 Broncos along with more than 55,000 Rangers in 2022; Wrangler and Gladiator combined for nearly 260,000 units last year (181,000 of those were Wranglers) and the Colorado/Canyon represented more than 117,000 sales for General Motors. Throw in the nearly 80,000 units for Chevrolet Express and GMC Savana, and production from these facilities equated to more than 500,000 units sold in 2022.  Ford has been struggling since launch to deliver its wildly popular Bronco to waiting enthusiasts. With supply woes largely easing last year, the company caught up to a great deal of its pre-existing demand, but lingering supply chain and quality control issues have continued to plague the manufacturer even as general constraints have eased. Even earlier this year, Ford said it was selling every unit it could produce. The Ranger, freshly redesigned for the U.S. market, is still getting its feet wet.  Jeep likewise has been on a tear. Sales of the 4x4 have remained so steady that the Wrangler 4xe became the country's best-selling plug-in hybrid vehicle pretty much by accident. Jeep just formally confirmed this week that a 4xe variant of the Gladiator pickup is on the way by 2025 — and they said you couldn't sell hybrids to truck and SUV buyers.  At GM, meanwhile, the Colorado and Canyon are sporting fresh redesigns for the 2023 model year, with production of both still ramping up. And while the Chevy Express and GMC Savana vans may not be popular consumer models, GM still sold more than 77,000 of them last year combined.  Related video: Plants/Manufacturing UAW/Unions Chevrolet Ford GMC Jeep Truck SUV

Check out the official 2013 Trans Am Hurst Edition commercial

The Poncho is dead. Long live the Poncho. Like certain other reoccurring personal maladies, the aftermarket community simply can't let the Trans Am go without another flare up. The guys at Trans Am Depot have worked up a quick commercial for their newest creation: The 2013 Trans Am Hurst Edition, and it watches pretty much like you'd expect it to. The footage is comprised of just about every TA male fantasy you can conceive of, from Daisy Dukes and white tank tops to tramp stamps, bikinis and ice cream cones. There simply aren't words for what you'll see below.
Of course, we like our T-Tops as much as the next guy. If you like what you see in the videos, you can pick up your very own TA by heading over to the Trans Am Depot site. The guys even have Chevrolet Camaro-based versions of the Pontiac GTO if the '77 TA treatment is too much for your tastes. Enjoy, but don't say we didn't warn you.