1972 Chevrolet Cheyenne Super Truck C10 Restored Custom on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Opel's own ad shows Ampera-e beating Opels in drag race

The Opel Ampera-e isn't expected to set any world records on a quarter-mile drag strip. But when it comes to crossing a major boulevard, though, the European version of the Chevrolet Bolt electric vehicle will more than hold its own, potentially scaring inattentive pedestrians everywhere. According to a 35-second video posted by General Motors' Opel division, at least. Opel set up the Ampera-e against four other small-and-sporty vehicles, including racing versions of the Opel Adam and Opel Astra as well as stock versions of the Opel Insignia and Corsa (what, you expected a Corvette to be in there?). With the EV's off-the-line torque as a selling point, Opel showed the Ampera-e beating the other vehicles in a 30-meter (100-foot) drag race. Of course, the video also shows the EV getting passed by some of the others soon after, but the point was made. Opel doubled down by adding the tagline "Fun to Drive" at the end of the video. While Opel hasn't revealed the single-charge range of the Ampera-e, it should be roughly the same as the Chevrolet Bolt, which will be about 200 miles. In addition, the Ampera-e, like the Bolt in the US, will get 200 horsepower from its electric motor, and will be able to go from 0 to 60 miles per hour in less than seven seconds. The Ampera-e will debut at the 2016 Paris Motor Show later this month. General Motors said in February that Europe would get the Ampera-e by next year. Opel had previously used the Ampera name with the Euro version of the Chevrolet Volt extended-range plug-in. Related Video: News Source: Opel/YouTube via Green Car Reports Green Chevrolet GM Opel Electric opel ampera-e ampera-e

2014 Chevrolet Corvette Stingray Convertible is a Swiss hit

We've just received an early peek at the 2014 Chevrolet Corvette Stingray Convertible here at the Geneva Motor Show. General Motors was kind enough to let us attend the final dress-rehearsal for its press conference scheduled for tomorrow's opening media day, and we've come away with a good look at the droptop C7 in person.
In the metal, the new Corvette Convertible seems somehow less avant-garde than the Coupe, even in Z51 Performance Package guise. That's not necessarily a bad thing - more of an observation. That initial impression may be because the C7's new greenhouse is one of its most prominent departures from Corvettes past. While we didn't get to see the top erected, there's no rear side window in the stock images that Chevy has already released, suggesting the C7 convertible's profile will look a lot like its C6 predecessor. And with the new power tonneau cover in place, there are also no rear ducts that come as part of the Z51 package (they've been moved under the car).
As with its predecessor, the tonneau is a handsome double-bubble piece, and the body-color "waterfall" element into the cabin between the seats has made it to the new model as well. Thus, the overall look with the top down should be a bit more familiar to prior-gen C6 owners - if you're one of those put off by the C7's new shape, you'll probably appreciate the convertible bodystyle more than the coupe.