1965 Chevy C-10 Fleetside Lwb W/ Ac, Ps, Pb And Rare Pullman Camper on 2040-cars

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CA Chevy dealer allegedly adds $50K 'market value adjustment' to 2015 Z06

It seems to happen with every eagerly anticipated new car – dealerships, recognizing that crushing demand far outstrips the initial limited supply of a new model, inflate the price via a so-called "market value adjustment." We've seen it in the past with a number of new models, and now it's happening again with one of the Detroit 3's hottest vehicles. A dealership in Roseville, CA, outside of Sacramento, has allegedly attached a staggering $49,995 market value adjustment to a 2015 Corvette Z06. We say allegedly because, despite the evidence uncovered by BoostAddict, John L. Sullivan Chevy's online inventory listing doesn't display the price premium of the Z06 in question, a (normally) $93,965 model with the top-end 3LZ trim. It's unclear if either of the dealer's other Z06s, both 3LZs, one of which is in transit, will receive similar price adjustments. Now, legally, Sullivan Chevy isn't doing anything wrong here. Dealerships are under no obligation to observe a manufacturer's suggested retail price, a point General Motors' spokesperson Ryndee Carney pointed out to Autoblog via email. "For the Corvette Z06, Chevrolet has established a Manufacturer's Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer," Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership. While we also reached out to the dealership over both the market value adjustment and the price of the Z06 as it appears on the company's website, we've yet to hear back as of this writing. Should they reply to our inquiries, we'll be sure to update you. Until then, we'd like to hear what you think about this case. Is Sullivan Chevy simply pricing the cars as high as it thinks the market can bear, or is this a cash grab for an hotly anticipated product? Have your say in Comments.

Chevy Silverado Special Ops will go into limited production

Remember the Special Ops edition Silverado? Chevy showcased it as a show truck at SEMA last month. And now it's going into limited production, and proceeds will support the National Navy SEAL Museum. The special pickup was based on a Silverado 1500 in Z71 spec and done up with a special three-tone paint job inspired by the camouflage used on 20th-century warships. Known as Razzle Dazzle, the camo was designed to disguise a ship's form and movements from enemy vessels. Chevy also fitted the show truck with a sport bar, off-road LEDs, lower- and under-body reinforcement, and flared wheel arches packing special 20-inch wheels. Following its debut at SEMA, former GM chairman Dan Akerson (a US Naval Academy alum) and retired Navy SEAL Master Chief Rick Kaiser presented the concept truck at the 116th Army-Navy football game this past weekend. Chevy hasn't said just how many it will build and at what price, but production is slated to be "limited," going on sale in the spring. Related Video: Chevrolet Salutes Special Forces During Army-Navy Game 2015-12-10 - Special Operations Silverado will support National Navy SEAL Museum - Partners with the USX Mt. Everest Team to raise Post Traumatic Stress Disorder awareness - GM Military Discount expands to include all veterans PHILADELPHIA – For the sixth consecutive year, Chevrolet is the official vehicle sponsor of Saturday's Army-Navy Game. During the game, Chevrolet will honor military service men and women, particularly its special forces. Former General Motors Chairman and CEO Dan Akerson, a U.S. Naval Academy graduate, will join retired U.S. Navy SEAL Master Chief Rick Kaiser, executive director of the National Navy SEAL Museum, to salute the special forces during the presentation of a Chevy Silverado Special Ops Concept vehicle at the game. The limited production version is expected to go on sale next spring. Chevrolet will donate a portion of the proceeds from each Special Operations Silverado sold to benefit the Navy SEAL Museum. "The partnership will also help us aid the families of fallen, injured and active duty Navy SEALs through the efforts of our Trident House and scholarship programs," said Kaiser. Founded in 1985, the museum honors the service and legacy of the U.S. Navy SEALs. Located in Ft. Pierce, Fla., the museum and memorial are recognized as the birthplace of the Navy SEALs.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.