1965 Chevrolet C10 Custom Truck on 2040-cars
Bogue Chitto, Mississippi, United States
Vehicle Title:Clear
Make: Chevrolet
Drive Type: 3 speed on the column
Model: C-10
Mileage: 100,000
Trim: custom
1965 Chevrolet C10 Custom
Project truck with large back glass and had factory A/C. 283 engine runs and sounds great. Has new radiator, electronic ignition distributor, fuel sending unit and battery. Rebuilt carb and alternator. Cab corners and rockers have been replaced. Cab exterior as been primed and interior has fresh paint. Includes body side mouldings and original title. Have removed old wooden bed and left open. Mileage unknown
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800k car names trademarked globally, suddenly alphanumerics seem reasonable
Tue, 01 Oct 2013What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.
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