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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM applies for LT5, LTX trademarks... are new small block variants coming?

Recently discovered General Motors trademark applications for LT4, LT5, LT88 and LTX have observers wondering what kind of high-performance offerings could be on their way. A new LT4 would mark a return of the engine designation first used on the Corvette Grand Sport, SLP Pontiac Firehawk and SLP Chevrolet Camaro SS from 1996 and 1997. Supposition at Corvette Forum - which provided advance intel on the C7 like these leaked images - believes a new LT4 could go into the high-performance trim of the next-gen, 2015 Camaro that would be more powerful than the 580-horsepower Camaro ZL1.
Seeing an LT5 again would also be déjà vu - in its former life it was a 5.7-liter V8 for the C4 Corvette ZR-1 from 1990-1994 designed by Lotus, producing from 370 hp to 405 hp. A mix of rumor and hope is that the new LT5 will be a supercharged evolution of the 6.2-liter LT1 (pictured) placed in the new C7 Corvette, and that it will go into the C7 version of the ZR1 pumping out something like 700 hp.
The LTX trademark is, as with that last letter, a complete mystery. If the "X" isn't a generic way to denote the whole LT family, it's wondered if it LTX could refer to a crate motor offering like the LSX.

2020 Chevrolet Tahoe, Suburban and GMC Yukon all spied with production lights

One of our spy photographers just caught a smattering of full-size GM SUVs out testing, including the Chevrolet Tahoe, Suburban and GMC Yukon. Previous spy photos of the next-generation of these big GM SUVs have revealed that GM is going with an independent rear suspension design, and these shots confirm the news once again with our best look at the hardware yet. Check them out from the rear, lined up like ducks in a row to see the beefy control arms down there. This will undoubtedly give the big SUVs a more compliant ride, and should bring it back into touch with the refinement from the Ford Expedition and Lincoln Navigator. The new bits we get to see with these shots are production headlights and taillights that are shaping up to look pretty neat. Most distinguishable are the GMC Yukon's LED DRLs. These look a lot like the C-shaped LEDs outlining the headlights on the Sierra, but they have an extra LED strip on top of the C. The parts of the taillights that we can see look significantly different than that found on the Sierra, showing GM is planning on having a great deal of differentiation there. We can sort of see through the mesh covering the grille to what appears to be a classic horizontal bar style front opening. Chevy is predictably dialing the crazy LED strip design back for the Tahoe and Suburban. The parts that are lit up look a whole lot like the headlight fixtures on the 2019 Silverado. That truck uses a stack of lights with the actual headlights separated from the DRLs. We can see the same thing going on here, with the headlight up top and curved LED DRL strip sitting below. It's tough to say if the designs are exactly alike, but we expect to see an extremely Silverado-esque look once all the camouflage comes off. Chevrolet's taillight design differs from its donor truck like the GMC, showing off a curved, vertical series of LEDs out back. Once production lights start popping up like this, we know the vehicle is moving closer to its end game. A reveal sometime later this year could be in the cards for GM's next batch of full-size SUVs. It certainly needs them quick, as Ford rockets ahead with increased Expedition production announced earlier this week.