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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

GM cutting Chevy Sonic, Buick Verano production by more than 20%

General Motors' Orion Assembly plant in Michigan is seeing even more production cuts this year to further reduce inventories of the Chevrolet Sonic and Buick Verano. These latest adjustments mean layoffs for about 100 workers in phases starting in July. "GM Orion Assembly will adjust plant production capacity to better align with market demand," the company said in a statement announcing the change. Through May, sales of the Sonic are down 28.5 percent to 29,082 vehicles, and the Verano is off 15.6 percent, with 15,279 sold this year. According to unnamed plant insiders speaking to Automotive News, the assembly rate is slowing at Orion Assembly from the current 33 cars an hour down to 26 an hour, a 21-percent reduction. GM is also reportedly going to keep the plant idle for three weeks during the normal summer shutdown, rather than the usual two. Earlier in the year, the factory was idled for two weeks due to excess supply of the Sonic and Verano. In March, it was closed again for several days for the same reason. The Orion Assembly plant is the future home to the line for the Chevy Bolt EV. GM Statement: GM Orion Assembly will adjust plant production capacity to better align with market demand. A phased layoff of approximately 100 employees will begin in July 2015 and conclude by year-end. Related Video: News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM Hatchback Sedan buick verano orion assembly

Recharge Wrap-up: Volt makes up third of Quebec Chevy dealerships sales, Tesla seeks Aussie talent

A Chevrolet dealership in Quebec has had the Volt make up 35 percent of its sales so far this year. Bourgeois Chevrolet in Rawdon, Quebec received recognition for the feat at the 2014 Electric Vehicle Conference, where it won the award for Leading Plug-in Hybrid Electric Vehicle Dealership. To sell that many, Bourgeois Chevrolet had to import used Volts from the US, and keeps about 50 units on the lot in various configurations. The conference also saw Park Avenue Nissan of Brossard, Quebec win the Leading Battery Electric Vehicle Dealership Award, and Loch Lomond Mitsubishi of Saint John, New Brunswick receive the award for Electric Vehicle Dealership Inspiration. Read more at Green Car Reports. Tesla Motors has begun scouting Australian engineers as other automakers shutter operations there. Ford, General Motors and Toyota have announced that they will shut down their Australian factories, leaving behind a lot of unused talent. Tesla recently held a "Recruiting Open House" in Melbourne for engineers to fill positions at its plant in Fremont, CA, where they will be paired with other Aussie engineers already on staff. Read more at Green Car Reports, or at Motoring. Electric turbochargers may come to play a key role in making internal combustion engines more efficient. Valeo recently showed an electric turbo it plans to supply to an unnamed automaker at a fuel economy showcase event at the EPA's National Vehicle Emissions and Fuel Lab. Electric turbochargers have the advantage of greatly reduced lag when compared to exhaust-driven turbos. They also work well when paired with cylinder deactivation, providing a much-needed boost when driving on a grade, which can help reduce the need for cylinders to reactivate. Independence from the exhaust system also makes it easier to package the turbocharger wherever there is room. Read more from Navigant Research. US crude oil futures have dropped to their lowest in more than two years. Saudi Arabia cut oil costs for the US and raised them for Europe and Asia as the US has increased output. On November 3, US crude futures fell as much as 2.2 percent in New York. West Texas Intermediate closed at $78.78, the lowest since June 2012. Brent crude slipped $1.08 to $84.78 a barrel. Read more at Bloomberg.