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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2014 Chevy Cruze Diesel arrives with 42 mpg for $25,695*

The last time General Motors had a diesel passenger car in the US, it was the 1.8-liter 1986 Chevette. At the 2013 Chicago Auto Show today, GM is unveiling the much-anticipated 2014 Chevrolet Cruze Diesel. The compact bows with a 2.0-liter turbo-diesel four-cylinder engine that boasts 148 horsepower and 258 pound-feet of torque, with full twist coming on at just 2,000 rpm. What's more, the common-rail, direct-injection diesel features an overboost function that allows the engine to deliver up to 280 lb-ft of torque for 10 seconds at a time. Even with 10 more horsepower and 110 more pound-feet of torque than the available turbocharged 1.4-liter four-cylinder in the Cruze, the 2.0-liter diesel engine can return up to 42 mpg (highway) bolted to its six-speed automatic transmission.
If you're counting, that figure meets the less powerful Cruze Eco with a six-speed manual transmission. More importantly, the auto transmission Cruze Diesel matches its main competition, the Volkswagen Jetta TDI, in highway fuel economy. The Cruze 2.0 TD (as it will be badged) can also handle up to 20 percent biodiesel (B20), whereas the Jetta is rated only for B5. General Motors has not released city fuel economy for its newest diesel, but we do know how much it will cost you to jump behind the driver's seat.
GM will kindly ask for $25,695, plus an $810 destination fee. That marks a $2,115 premium over a loaded Cruze LTZ Auto and $2,640 more than the Jetta TDI, though the MSRP will net you a leather interior, 17-inch alloy wheels and an Aero Performance Package, as well as a two-year maintenance plan and five-year, 100,000-mile powertrain warranty. Compared to the gas-powered Cruze, you also lose a couple cubic feet of rear cargo space thanks to a 17-liter diesel emission fluid tank. That urea fluid, which helps put the clean in clean diesel, will need to be refilled at least every 10,000 miles.

2016 Chevy Colorado Duramax gets 31 mpg highway

The 2016 Chevrolet Colorado Duramax and its similarly diesel-powered GMC Canyon sibling are the most fuel-efficient new trucks on the market in America. The Environmental Protection Agency estimates 31 miles per gallon highway, 22 mpg city, and 25 mpg combined for two-wheel-drive Colorado and Canyon diesels. That's just good enough to take the pickup fuel-economy title from the Ram 1500 EcoDiesel HFE, which carries EPA estimates of 29 mpg highway, 21 mpg city, and 24 mpg combined. Four-wheel-drive models offer slightly lower economy figures of 29/20/23, respectively. Drivers can cover quite some distance, too – the GM twins' 21-gallon tanks mean a maximum range of 651 miles. <p>Your browser does not support iframes.</p> Diesel's reputation may be somewhat tarnished in the US after Volkswagen's emissions scandal, but Chevy wants to assure potential customers that there are no tricks with the Colorado's figures. The pickup's engine features NOx-reducing tech like exhaust gas recirculation, and the EPA and California Air Resources Board recently chose the truck to take the additional step of real-world emissions tests. The 2.8-liter Duramax four-cylinder with 181 horsepower and 369 pound-feet of torque had no problems with the more stringent evaluation, and "the agency expressed no issues or concerns," according to the company's statement. The diesel Colorado goes on sale this fall, and the Duramax costs $3,730 over a similarly equipped V6 model. We've gone ahead and included dueling press releases from both Chevy and GMC below for your reading pleasure. Related Video: CHEVROLET COLORADO DIESEL: AMERICA'S MOST FUEL EFFICIENT PICKUP 2015-11-09 2016 Colorado two-wheel drive model offers EPA-estimated 31 mpg highway Up to 7,700 pounds of trailering when properly equipped DETROIT – Chevrolet today confirmed that the 2016 Colorado two-wheel drive with the Duramax turbo-diesel will be the most fuel efficient pickup in America, offering an Environmental Protection Agency-estimated 31 mpg highway fuel economy. The EPA-estimated highway fuel economy for 2016 Colorado four-wheel drive diesel is 29 mpg. The EPA has issued a Certificate of Conformity for the Chevrolet Colorado Duramax diesel. The agency expressed no issues or concerns following its recent extensive testing and evaluation of the emission control system on the Colorado Duramax diesel.