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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

The USPS needs 180,000 new delivery vehicles, automakers gearing up to bid

Winning the New York City Taxi of Tomorrow tender was a huge prize for Nissan, even though the company is still working through the process of claiming its prize. The United States Postal Service has begun the process to take bids for a new delivery vehicle to replace the all-too-familiar Grumman Long Life Vehicle, and that will be a much larger plum for the automaker who wins it, perhaps worth more than six billion dollars. The Grumman LLV is an aluminum body covering a Chevrolet S-10 pickup chassis and General Motors' Iron Duke four-cylinder engine. The USPS bought them from 1987 to 1994, and the 163,000 of them still in service are a monumental drain on postal resources: they get roughly ten miles to the gallon instead of the quoted 16 mpg, drink up more than $530 million in fuel each year, and their constant repair needs like the balky sliding door and leaky windshields have led the service to increase the annual maintenance budget from $100 million to $500 million. A seat belt is about as modern as it gets for safety technology, and the USPS says that assuming things stay the same, it can't afford to run them beyond 2017. Last year it put out two triage requests for proposals seeking 10,000 new chassis and drivetrains for the Grumman and 10,000 new vehicles. The LLV is also too small for the modern mail system in which package delivery is growing and letter delivery is declining. The service says it doesn't have a fixed idea of the ideal "next-generation delivery vehicles," but it listed a number of requirements in its initial request and is open to any proposal. Carriers have some suggestions, though, saying they want better cupholders, sun visors that they can stuff letters behind, a driver's compartment free of slits that can swallow mail, and a backup camera. The request for information sent to automakers pegs the tender at 180,000 vehicles that would cost between $25,000 and $35,000 apiece, and it will hold a conference on February 18 to answer questions about the contract. GM is the only domestic maker to avow an interest, while Ford and Fiat-Chrysler have remained cagey. Yet with a possible $6.3 billion up for grabs and some new vans for sale that would be advertised on every block in the country, we have a feeling everyone will be listening closely come February 18. We also have a feeling the LeMons series is going to be flooded with Grummans come 2017. News Source: Wall Street Journal, Automotive News - sub.

GMC Canyon, Chevy Colorado diesels finally heading to dealers

Customers who have been waiting to receive their diesel-powered Chevrolet Colorados and GMC Canyons should be relived to hear that GM will finally start to ship them out of the Wentzville Assembly Plant. "The highly anticipated 2016 GMC Canyon diesel has begun shipping to dealers," a company spokesperson confirmed to The Detroit News. The trucks originally had a fall launch date, but a final review forced a delay in deliveries. The 2.8-liter four-cylinder diesel in the midsize trucks produces 181 horsepower and 369 pound-feet of torque, and the company touts the engine's low emissions. The Environmental Protection Agency and California Air Resources Board even put the mill through extra scrutiny with a real world test in the wake of VW's diesel scandal, and the Duramax passed with no problems. At that time, a Chevy spokesperson told Autoblog that the models' launch was on track. The Duramax engine adds $3,730 to the price of a comparable V6 model, but they're the most fuel-efficient pickups on the market. The EPA estimates the twins at 31 miles per gallon highway, 22 mpg city, and 25 mpg combined in two-wheel drive form and 29/20/23 with four-wheel drive. Buyers likely can't wait to finally experience these pickups after reading a heap of positive reviews. The Colorado diesel recently earned Motor Trend's Truck of the Year award. We also came away impressed with it during our First Drive and liked the Canyon during our Quick Spin. Related Video: