Our founder, Bruce L. Rothrock Sr., was born and raised in the Allentown area. Mr. Rothrock worked for several local new car dealers and general repair shops as a mechanic in the late 50's learning the trades of the industry. In the early 60's Mr.Rothrock purchased a two bay Texaco and general repair station in Whitehall. In 1963 Mr. Rothrock aquired a virtually unknown new car franchise after its introduction at the New York Car Show. Later that year he built on to his existing facility to display the new Datsun (now Nissan) automobiles. Over the next few years Rothrock Motor Sales continued to build a reputation for quality service and sales, adding stores and franchises along the way including Dodge, Chrysler/Plymouth, Lotus, Chevrolet, Daewoo, and Isuzu.

The current Allentown facility opened in November 1977 on the former grounds of the West End Drive-In Theater. In 1985 the facility was expanded adding what is now the Dodge/Pre-Owned showroom and body shop which creates the facility we work in today. Over the years the Rothrock family has been involved in many different business ventures throughout the Lehigh Valley and beyond receiving numerous rewards and recognition for hard work and dedication. These include being chosen as one of the five best Chrysler/Plymouth dealers in America in 1988 by People Magazine for outstanding service. Rothrock also received the top award in 1989 for the Dodge dealership by People Magazine as the top dealer in America!

With the values instilled by Mr. Rothrock over the years the company will continue its growth searching to improve customer satisfaction and attaining new levels of accomplishment.