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What are CPO Vehicles Priced?
Since CPO vehicles represent the "cream of the crop" of recently used vehicles, you may be hard pressed to find a newer used vehicle with low mileage and no body damage that is NOT offered as a CPO. That said, the added value of the refurbishing and warranty creates an opportunity for dealers to sell these used vehicles at a higher price. Currently, it can be as much as $3,000 more for high-end vehicles, but the average additional cost per vehicle is around $1,100 according to a recent study by J.D. Power & Associates.
Kelley Blue Book conducted an online survey among car buyers and found that the average value a consumer perceives a CPO car to have is $1,596 per vehicle. Each of the programs, however, must stand on their own merits along with the marketability of the automotive brand itself.
