2011 BMW M3 Coupe

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Project One was created to redefine the automotive buying experience on the principle that purchasing an automobile should be an enjoyable process considering it is one of the most expensive purchases of a lifetime. Management seeks to create the most convenient, efficient automobile buying experience by running a non-traditional dealership centered around the consumer and addressing current problems in the automotive retail industry. Project One's low overhead model, virtual warehouse and automated operating systems enable the Company to price vehicles more competitively than traditional brick-and-mortar dealerships and simultaneously improve the value proposition or convenience throughout the buying process.

The deposit is refundable so long as a "genuine interest" is demonstrated, meaning you, or someone on  your behalf inspects the vehicle and shares mechanical grounds for why you chose not to purchase the vehicle. We are in the business of moving cars, not keeping deposits, but as an online dealership we do need to find ways to make sure people that are interested are protected if they need some time to see the vehicle. At the same time, we need to protect ourselves from people sending deposits that are never able to put themselves in a position to purchase the vehicle as it keeps other customers from being able to do so.