The 1948 Indian Chief featured a timeless design with a strong and imposing presence on the road. It had a classic cruiser profile characterized by a long, low-slung frame, sweeping fenders, and a teardrop-shaped fuel tank. The front and rear fenders of the Chief had the iconic "Indian Script" design, which added to its distinctive appearance.

The Indian Chief was favored by civilian riders and police departments alike due to its reputation for reliability and performance. It was often used for both everyday commuting and long-distance touring, offering a comfortable riding experience. The Chief's classic styling and connection to American motorcycle heritage contributed to its enduring popularity among motorcycle enthusiasts.