2007 Cadillac Sts 4dr Sdn V6 Low Miles Sedan Automatic Gasoline, 3.6l White on 2040-cars

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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Spy photos show Trump's new Cadillac-badged rolling fortress

Development on the new presidential limo, oh-so appropriately nicknamed The Beast, is moving along at a GM proving ground. We got a brief glimpse of the Cadillac-badged rolling testament to safety and security late in February thanks to some clever drone work. We now have a new batch of ground-level photos that show the limo cruising around, presumably being put through the vehicle equivalent of boot camp. Currently, President Trump is making do with the first-generation Beast. While still likely safer than anything else on the road, it's starting to be a bit dated. In addition to the updated styling that makes it look like a comically oversized Cadillac CT6, The Beast v2.0 is likely packing a whole new suite of technology and safety equipment. That's just an assumption, as there's no press release with a full list of features. We can't imagine that the government would want everyone knowing what's beneath The Beast's skin. Expect Trump's ride to have reinforced doors, extra-thick glass, and even a filtration system that would protect against a biological attack. There's speculation that it's equipped with tear-gas cannons, similar to one of James Bond's rides. Even the relatively normal-looking tires are likely to be strengthened in some way, allowing them to still roll if punctured. Add up all of the extra reinforcement, and the truck-based ride is likely to have a mass that's equivalent to a small moon. All that tech doesn't come cheap. Expect The Beast to cost taxpayers somewhere around $1.5 million. Hey, it's still less than the new Bugatti Chiron. Related Video: Featured Gallery The Beast 2.0 spy shots View 10 Photos Image Credit: KGP Photography Spy Photos Cadillac GM Trump limousine limo president