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Cadillac HQ has a New York address

The new home of Cadillac will be in the 330 Hudson building in New York City's Hudson Square, putting the luxury marque smack dab in the middle of three of the city's hippest areas, SoHo, Greenwich Village and Tribeca.
The announcement is yet another milestone in the company's controversial decision to relocate administrative and marketing operations away from Detroit and into the Big Apple.
"The addition of a headquarters office in New York is a key step in Cadillac's ongoing global expansion," Cadillac boss Johan de Nysschen said, according to The Detroit Free Press. "There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise."

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Ghostbusters director tweets first photos of new Ecto-1

Ghostbusters is heading back to theaters next year with a new look. Rather than bringing back the original's aging comedic actors, four actresses are taking over the starring roles, including Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones. Although, one of the movie's major highlights is missing from that list – the Ecto-1. Originally based on a 1959 Cadillac ambulance, we're now getting the first glimpses of the decked-out, ghost-hunting wagon from the new version thanks to director Paul Feig on Twitter. Purists might like that the Ghostbusters are sticking with a Caddy, but the producers are going for a slightly newer, more macabre approach, as well. Rather than an ambulance conversion, the latest one starts as a hearse. Feig also has his Twitter profile picture of a ghost taking over as the hood ornament, and he even tweeted a shot of the rear. @szewcik_james Okay. pic.twitter.com/sHkx1Soj6p — Paul Feig (@paulfeig) July 8, 2015 Being the Internet, Feig is being deluged both with hyperbolic vitriol for changing things, and praise for the switch. He has politely tweeted about the situation. Not blocking or deleting. I hear you all and appreciate all your input, good or bad. Thanks. https://t.co/pxZsWGeNyL — Paul Feig (@paulfeig) July 8, 2015 Keep in mind this Caddy hearse is about as old today as the original Ecto-1 from Ghostbusters' release in 1984. Having the ladies driving a '50s Caddy might stretch the imagination too far even in a movie about fighting the undead. This approach seems like a perfect compromise between old and new.