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President Trump might get to start his administration in a new Cadillac limo [UPDATE]

(UPDATE: Jalopnik is reporting an unidentified source claimed the new limo would not be featured in today's inauguration ceremony. The source did say however that the limo would join the presidential fleet later this year.) A rumor is going around that President-Elect Donald Trump will have a brand new set of wheels the day he takes office. The Cadillac Presidential Limousine, nicknamed "The Beast," was last refreshed in 2009 and led President Barack Obama's second inauguration-day parade. Cadillac could not confirm any timeline for the new presidential limo, nor could it confirm any specifics about the car nicknamed Beast 2.0. That's as expected, because details on the presidential limo are closely guarded and considered matters of national security. The outgoing original "Beast" limo marked a switch to a custom-built vehicle based on a General Motors truck frame. Previous limos were based on the actual cars they looked like. As we've seen in spy shots, The Beast 2.0 limo looks more like an Escalade SUV or CT6 sedan but is reported to be roughly the same size and shape as the old Beast, which is built on a Chevrolet Kodiak/GMC TopKick medium-duty truck chassis. AutoWeek is reporting that the new limo is set to debut for Trump's inauguration, however those reports could not be confirmed for the reasons mentioned above. The new Presidential car is expected to accommodate seven passengers in conference-style seating in the back like the current version. The Beast isn't meant for road trips, as it is mostly used to ferry the President to and from Air Force One when traveling, or on short trips around Washington D.C. That's good, considering the current limo only gets 3.7 miles per gallon. Along with multiple screens for video conferencing, The next Beast will also definitely include advanced armoring and weaponry. For security reasons, it's impossible to know the extent of those systems, but any vehicle transporting the most powerful man in the world around has to be tough. The entire process of designing and building the Presidential limo is top secret, as the Secret Service figures the less everyone knows about the Presidential Limo, the better. The new Beast, we can safely assume, is likely the safest vehicle in the world. The Secret Service began taking bids on building a replacement in 2014 because integrating all of the required armor is technically challenging.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."