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Cadillac ELR getting massive discounts, some up to $14,000

Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking. Shoppers in a number of states are reporting that GM and its dealers are discounting the ELR in order to move more off dealer lots. The issue is that few people are biting at the official price tag of about $76,000, so GM has started offering as much as $8,000 worth of dealer and customer incentives, Transport Evolved reports. More recently, dealers in states such as Florida, Texas and Maryland are offering discounts in the $12,000-to-$14,000 range, and that's before any federal and state plug-in incentives kick in. It's not difficult to guess why. Through the first half of the year, GM sold fewer than 400 ELRs. Last month, Caddy moved just 97 units, or about as many as Tesla sells of its Model S in a day. Perpahs recent spy shots that reveal a test ELR that appears to up the sportiness quotient, with touches such as larger wheels and brakes, will also help sales. Check out Autoblog's "First Drive" impressions of the ELR here.

2016 Cadillac CT6 to get an aluminum body?

Well this is interesting: A hot-off-the-press report in Automobile claims the coming Cadillac CT6 will have an aluminum body. Most write-ups on the CT6 claim it will have a body that's a combination of aluminum and high-strength steel - Automobile itself wrote of "high-strength steel, aluminum, and steel stampings" in October. An all-aluminum body would be quite the reversal, contradicting the last four months of reportage and company statements on the matter. Mark Reuss, EVP of global development at General Motors, told The Detroit News in October, "We will create with the CT6, the world's most advanced body structure... [and] it's not aluminum. It's a stronger, smarter, safer premium luxury vehicle." It echoed the earlier Automobile story in saying the CT6 would use GM's "patented welding technology with high-strength steel, aluminum and steel stampings and castings." That same month, the Wall Street Journal ran a piece titled, "GM Won't Follow Aluminum Strategy in Future Cars," in which Reuss said, "making big statements around all carbon fiber, all aluminum, all magnesium, they're very interesting," and that GM wouldn't be doing it. That piece also circled back to a material mix and GM's special welding process, saying the CT6 "will have a body made of aluminum, high-strength steel and other materials, and will be 100 kilograms (220 pounds) lighter than a similar-sized car made of high-strength steel." We don't know what kind of body Cadillac's new assault on luxury is going to wear, but now we can't wait to find out. Featured Gallery Cadillac Elmiraj Sedan: Spy Shots View 22 Photos News Source: AutomobileImage Credit: Chris Doane Automotive Cadillac GM Luxury Sedan aluminum cadillac ct6

de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video: