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Cadillac dropping trims, powertrains for 2020 CT6

First reported by CarsDirect and later confirmed with Cadillac, the CT6 order book will see some changes for 2020. The luxurious American sedan is losing trims and losing engines but gaining standard equipment. For the 2020 model year, Cadillac is distilling the CT6's seven different trims down to three: Luxury, Premium Luxury, and Platinum, all three of which have new standard features. The Luxury trim gets the Driver Awareness and Convenience Package. Premium Luxury benefits the most with Super Cruise, the Rear Seat Package, the Comfort and Tech Package, and the 34-speaker Bose Panaray Sound System. The Platinum gets new unique 20-inch wheels, and the V-Series (considered a different model) gets the Driver Assist Package. As we've previously reported, Cadillac will also be reducing the number of available engine options. The 2.0-liter turbo engine has already been dropped, and the 3.0-liter twin-turbo V6 is next. For 2020, the CT6 will only offer the choice of the 3.6-liter V6 on Luxury and Premium Luxury trims and the 4.2-liter, twin-turbocharged "Blackwing" V8. All models and trims come standard with all-wheel drive. Cadillac has also confirmed pricing to Autoblog. Including destination charges, the Luxury model would start at $59,990, the Premium Luxury would start at $75,490, the Platinum will start at $97,490, and the V-Series will start at $95,890. Overall, prices go up due to the removal of the 2.0-liter model and more standard equipment, though the cheapest model on the configurator right now is $63,590. On the high end, the 2019 CT6 Platinum with the twin-turbocharged engine starts at $87,790. We'll update when this all goes official. News Source: CarsDirect Auto News Cadillac Luxury Sedan cadillac ct6

Recharge Wrap-up: Lyft partners with Didi Kuaidi, Cadillac uses ultracapacitors

Lyft and Chinese on-demand transportation venture Didi Kuaidi have announced a partnership. Additionally, Didi Kuaidi is investing $100 million in Lyft. The two ridesharing companies will share technology and provide interoperability between platforms. For users, this means it will be easier to get around when traveling between the US and China. "In today's rideshare environment, where every region presents a unique set of challenges and opportunities, partnering with the homegrown leader is the winning approach to Chinese expansion," says Lyft President and co-founder John Zimmer. Learn more in the video above, and in the press release below. Car2go has announced service in Miami Beach, FL. Beginning October 1, the one-way carsharing service will expand its boundaries beyond its current Miami service area to include neighboring Miami Beach. "We're thrilled to see car2go expand to Miami Beach," says Miami Beach Mayor Philip Levine. "Miami Beach residents and visitors are increasingly seeking new, environmentally conscious options to move around North, Middle, and South Beach, and carsharing is an important part of realizing that vision." Read more from Car2go. ClipperCreek has added the HCS-30 EVSE to its product line. The 24-amp, 240-volt Level 2 charging station is designed for residential and workplace duty. It allows for faster charging without the customer having to upgrade their electrical service panel. Delivering about 20 miles of range per hour of charging, the HCS-30 EVSE can charge most EVs in about four hours. Pricing begins at $565. Read more from ClipperCreek. Cadillac will use ultracapacitors in its stop-start systems for 2016. Rather than relying on battery power to run electrical systems while the engine is not running, the utracapacitors can provide a stable flow of energy without losing lifespan to repeated cycling. Supplied by Maxwell Technologies, the ultracapacitors are also lighter than batteries and, according to Cadillac, provide smoother restarts. The 2016 models to use the updated stop-start technology as standard will be the ATS and CTS, with the exception of the V performance variants. Read more at Green Car Reports. Lyft and Didi Kuaidi Announce Strategic Partnership, Building Toward a Collaborative Global Ridesharing Alliance - Didi Kuaidi Invests $100 million in Lyft - Companies Introduce Ridesharing Coverage Between the U.S.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."