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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video:

Cadillac CT6 gets a plug in Shanghai, will come to US

Don't call it the third coming of the Chevy Volt. The unsurprising debut of the Cadillac CT6 PHEV in Shanghai today has a powertrain that sounds an awful lot like the one that can be found in the Volt and the Cadillac ELR. The plug-in CT6 – identical to the CT6 that debuted in New York earlier this month – has an 18.4-kWh lithium-ion battery (just like the 2016 Volt) and offers an all-electric range of around 37 miles. It also copies the "Regen on Demand" feature from the new Volt and the battery cells "use the latest generation cell chemistry found in other GM plug-in vehicles." But Cadillac President Johan de Nysschen doesn't see the two powertrains as similar in at least one important way. General Motors calls the Volt and the ELR "extended range electric vehicles" (EREV) but in a statement, de Nysschen says that the plug-in hybrid CT6 is, "an ideal platform for Cadillac to offer its first plug-in hybrid." That GM is using the PHEV terminology rather than EREV is going to be important to some, even if the practical difference is only semantic. And yes, we all understand the irony of de Nysschen – the same guy who has a history of speaking ill of plug-in cars – hyping them now. Back when he worked for Audi, he said the original Volt was too expensive for what it offered and was thus, a car for "idiots." Speaking in Shanghai today, de Nysschen said the new CT6 PHEV was, "an EV without any of the disadvantages or range constraints," according to Automotive News. If the batteries are similar to GM's other EREV/PHEV cars, the CT6 powertrain is at least different. The ELR uses a 1.4-liter engine, while the new Volt has a 1.5-liter four-cylinder mill. The CT6, on the other hand, has a 2.0-liter turbo four-cylinder engine with direct injection. There is also an "all-new rear wheel electric variable transmission (EVT) with exclusively designed motors," that will give the CT6 PHEV, "smooth, spirited acceleration." The EVT is a two-motor-unit that uses three planetary gears. Maximum overall system output is 335 horsepower and 432 pound-feet of torque. Perhaps most interesting for American audiences is the fact that GM's press release, available below, makes multiple references to US-market sales of the PHEV. Official details on the EV range and fuel economy will be made available closer to the car's US launch.