2014 Cadillac Xts Vsport Premium on 2040-cars

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Next-gen Cadillac CTS-Vs caught in parking lot

A pair of camouflaged Cadillac CTS prototypes were spotted, and thankfully photographed, outside a grocery store in Southern California. From the image above - there are plenty more if you click over to TotalCarScore.com - it appears these could be testers for the 2014 CTS-V, but that is just speculation. We've seen the obvious "V" motif in the grille before, and there's what could be another "V" in the design of the side mirrors.
The hood on the car in the background appears to include two bulges, but the single shot that affords a tiny peek under the hood shows reveals only the airbox. Plenty of rumors, and the sight of an engine cover inscribed with the words "Twin Turbo," have caused people to wonder if a twin-turbo V6 will live under the production car's hood instead of the V8 currently there. In back, instead of the round tailpipes found outboard on all the CTS sedans, there's a pair of integrated tips in a parallelogram shape. A new shifter with contrasting stitching was spied in the cabin.
If predictions hold up it will arrive later this year. When it does, expect the body underneath all that camo to be softer on the eye compared to the current car - less science and more art. For now, hit the link to see more spy shots of what's coming.

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."