2014 Cadillac Srx Luxury Collection on 2040-cars

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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Driving the 2016 Cadillac CTS-V at the old Elkhart Lake road course

The placid community around Elkart Lake, WI, looks about as far removed from a glorious motorsport venue as you can imagine. A turn of the century downtown gives way to old-school resorts, beaches, and boat launches around the picturesque lake, with farms framing the rolling hills all around. But it was those very same meandering country lanes that gave birth to one of America's greatest racing circuits, some 65 years ago. Between the first race in 1950 and the opening of the dedicated Road America track in 1956, the roads around Elkhart Lake provided the setting for some great post-war racing. Competing on public streets was ultimately outlawed across the country, but not before drivers risked life and limb in the name of glory in the Wisconsin summer. Cadillac asked us out to the area recently, not to talk racing history, but to look forward at one of the most track capable cars the company has ever offered: the 2016 CTS-V. We got to drive the 640-horsepower beastie for an entire morning of hot laps at Road America, but unfortunately, we're not allowed to tell you about all of that right now. You'll have to wait until the embargo lifts on August 3, at which point we promise a full recounting of our adventure. Having the CTS-V for a full two days though, and in the spirit of the motorsport that imbues the air in Elkhart Lake, we took the Cadillac on a drive around the old 6.5-mile road course. Come for the new Caddy, but stick around to find out what the hell Wacker's Wend is. Cadillac Luxury Performance Videos