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Cadillac ELR regen on demand brakes win 2014 Green Car Technology award

Just like the Oscars, Green Car Journal decided a few years ago to up the number of nominees for its annual award. For the annual "Green Car of the Year" award, given out at the Los Angeles Auto Show each year, there are five finalists. For the "Green Car Technology" award, there are a fantastic ten. At the 2014 Washington Auto Show today, the Cadillac ELR and its regen on demand brakes managed to beat out the nine other finalists to claim the second annual "Green Car Technology" award. What is the purpose of the "Green Car Technology" award? Green Car Journal says it wants to reward "technologies that enable significantly improved environmental performance in vehicles today," which is why only fuel-saving technologies that were "in use on American highways during the award year" can be considered. The Caddy's brakes beat out the Acura Sport Hybrid SH-AWD powertrain, the Audi 3.0-liter turbodiesel engine, the BMW carbon-fiber passenger shell from the i3, the 1.0-liter EcoBoost engine used by Ford, the plug-in hybrid powertrain in the Honda Accord, Hyundai's hydrogen fuel cell technology, the regenerative brakes in the Mazda i-ELOOP, the plug-in hybrid powertrain used in some Porsche models and, finally, the Ram 3.0-Liter EcoDiesel engine. Last year, Green Car Journal gave Mazda's Skyactiv technology the inaugural Green Car Technology award. Cadillac ELR Regen On Demand Wins 2014 Green Car Technology Award Green Car Journal Lauds Cadillac's Electric Car Tech at Washington Auto Show WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Cadillac's innovative Regen on Demand technology has taken top honors as the winner of Green Car Journal's 2014 Green Car Technology Award™. The prestigious award was presented at a Green Car Journal press conference during the Washington Auto Show's second Policy Day. "Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers.

GM admits goal of 500,000 EVs by 2017 won't be met

After a little over four years of Chevy Volt sales, General Motors has a better handle on how many people it expects will buy cars with plugs. And it's less than the company thought back in 2012, when then-senior vice president of global product development, Mary Barra, said that GM expected to sell 500,000 "vehicles with electrification" by 2017. In a sustainability report released this week, GM says that half-million vehicle target will not be met but that it still, "believes the future is electric." In the report, GM says that, "For our commitment to electrification, our forecasted outlook currently projects us, along with the broader automotive industry, falling short of expectations for 2017. ... We continue to aspire to our stated goal." GM's electric lineup includes the Volt, the recently popular Spark EV, the slow-selling Cadillac ELR and upcoming Malibu Hybrid, CT6 plug-in hybrid and eAssist technology in the Buick LaCrosse and Regal. GM says it has 180,834 electrified vehicles on the road in the US today. In 2013, it had 153,034; 95,578 in 2012, and 39,843 in 2011. The company's next big plug-in vehicle will be the second-gen Chevy Volt, which is coming to market later this year, followed by the 200-mile Bolt EV coming, we think, in 2017. GM Employees on Mission to Transform Transportation Sustainability report outlines vehicle and manufacturing progress; sets new targets 2015-05-07 DETROIT – General Motors' just-released sustainability report chronicles efforts by the company's 216,000 employees to live out GM's newly defined purpose and values by earning customer loyalty, applying meaningful technology advances and improving the communities where it does business. These actions – led by CEO Mary Barra – further drive sustainability into the company's culture through building safer and smarter vehicles with less environmental impact. "GM will take a leading role in the auto industry's transformation as it undergoes an unprecedented period of change," said Bob Ferguson, senior vice president, GM Global Public Policy. "From GM's labs to its assembly lines, our people are driving the world to a better place through improved mobility." The company believes the future is electric, with billions of investment to support an all-in-house approach to the development and manufacturing of electrified vehicles. It now counts 180,834 on the road in the U.S – up from 153,034 in 2013.

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.