2006 Cadillac Srx Original Pearl White Original White Paint Keyless Beautiful on 2040-cars

Auto blog

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

How Cadillac improved power output in 2016 ELR by 25 percent

Earlier this year, Cadillac announced that the 2016 ELR would come with a big price drop and a powertrain that packs 25 percent more power output. That's a lot more oomph, but it didn't sound like the Caddy engineers made any major changes to the engine or motors. So, what happened? Let's refresh our memories with the numeric details. The 2016 car is 1.5 seconds quicker to 60 miles per hour than the 2014 model (there was no 2015), down to 6.4 seconds. The 2014 put out 295 pound-feet of torque. For 2016, it will be 373 lb-ft. The specific breakdown of the various components in the powertrain has not been disclosed, but from what we can tell, the two electric motors and the 1.4-liter inline-four engine in the new ELR are not that much different than those in the old one. Sam Abuelsamid, senior research analyst at Navigant Research (and former writer here at Autoblog) said that any of the unspecified upgrades would be difficult to tell on a part-by-part basis, but the overall effect will be noticeable. "The changes to the ELR as I understand them are analogous to getting more performance out of a 1965 Mustang with the entry version of the 289 cubic-inch V8. You can replace the carburetor with a larger version that enables more air and fuel to flow into the engine, thus producing more power. The basic engine hasn't changed, but power capability is being unleashed by feeding it more." "Cadillac has changed components in the power electronics to enable more current flow into the motor and thus produce more torque. When you do this in the Mustang, you probably need to replace the rear axle gears and use a beefier clutch to transmit the power to the wheels. Similarly, the ELR probably has some upgraded clutches, bearings, and gears to withstand the increased total output." Cadillac spokesperson David Caldwell told AutoblogGreen in an email that the new ELR does indeed have more than just new lines of code. "One could not 'reflash' a previous ELR to get the performance of a 2016," Caldwell said. "If one only changed software you would not get the performance upgrade fully, as the 2016 creates higher current, more power. So these have been upgraded physically – hardware.

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.