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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Is this the 2014-15 Cadillac Escalade?

Following the introduction of the redesigned Chevrolet Silverado and GMC Sierra, we're expecting General Motors won't wait too much longer to show off the next-generation fullsize SUVs that share this platform - including the Cadillac Escalade. It's still not clear if the next Escalade will debut for the 2014 or 2015 model years, but Carscoops has what it claims to an exclusive first look of the new Cadillac, revealing a portion of the headlight, front fascia and wheel.
Judging from this small picture, it looks like the Escalade could incorporate styling cues that we've seen on new Cadillac models like the ELR and the 2014 CTS, but that article says that other design details could include tall, vertical taillights similar to the CTS Wagon, staggered-width wheels and a narrower daylight opening for the side windows. The last time we saw the fourth-generation 'Slade back in October in spy shots, the heavy camouflage prevented us from getting an idea of the luxury SUV's appearance, but this image and description gives us something to look forward to. Head on over to Carscoops for more potential information as well as a full rendering from back in January.

Cadillac prices 410-hp XTS Vsport from $63,020*

Cadillac has officially released pricing for the 2014 XTS Vsport. Buyers can expect to pay $63,020 for the fleet four-door, including destination and handling fees. That kind of coin will snag you a twin-turbocharged 3.6-liter V6 good for 410 horsepower and 369 pound-feet of torque. As you likely already know, engineers have done a lot more than simply bolt a pair of turbos onto the company's tried and true naturally aspirated 3.6-liter V6. The engine uses an all-new block, strengthened connecting rods and domed aluminum pistons and is fed through a revised direct-injection fuel system. Combined, the tweaks allow the V6 to suck down 12 psi of boost.
The price tag puts the 2014 Cadillac XTS Vsport well under potential (if ambitious) competitors like the Audi S6 at $71,900, plus destination fees. A base BMW 550i will set you back $62,700, excluding destination charges, but throwing options at the German sedan will quickly see that number climb higher. You can check out the full press release below for more information.