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Cadillac sales chief Peffer resigns amidst slow sales

Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.

Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video:

De Nysschen says Cadillac will be ready for a $250,000 model in 15 years

Cadillac president Johan de Nysschen has some very, very lofty goals for the American luxury car manufacturer. That's according to a new report from Reuters, where the former Audi and Infiniti exec says that Cadillac is only 15 years away from selling a $250,000 car. "It is too early today for a $250,000 Cadillac," de Nysschen told Reuters at the LA Auto Show. "Fifteen years from now, it won't be." Now, provided de Nysschen doesn't envision a future of hyper-inflation, where an ATS rings up at $200K and a CTS at $225,000, the idea that Cadillac could sell a car worth a quarter-of-a-million dollars in just 15 short years is the very definition of ambitious. That's doubly true when you realize that, at present, Cadillac's most expensive vehicle is the Escalade ESV Platinum, which costs no more than $97,940, while de Nysschen said the upcoming CT6 sedan will be priced "in the 70s." What do you think? Could a Cadillac that costs well over twice as much as the brand's most expensive current vehicle be a reality in the distant future? Or is de Nysschen aiming too high too soon? Let us know what you think in Comments. News Source: ReutersImage Credit: Jae C. Hong / AP Cadillac Luxury cadillac ct6