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Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Cadillac boss says small SUV 'at least four years away'

Since Johan de Nysschen's takeover as brand president, there's a lot of buzz around Cadillac. Now, the brand's leader is now giving a little more clarity about when we might see some of the company's future vehicles, including its compact crossover. "Product development life cycles being what they are, I don't have a date in mind but I would estimate it is at least four years away," said de Nysschen about a small Cadillac CUV. The comments were made to Reuters during the Washington Auto Show. The vehicle is part of Cadillac's eight-model, $12 billion reinvention through 2020. Interestingly, de Nysschen told Autoblog at the 2015 Detroit Auto Show that he estimated the compact luxury CUV to arrive by early 2018. The boss also indicated that Cadillac would get a sedan to slot below the ATS some time in 2017, and the previously spied SRX replacement, possibly called the XT5, would debut in 2016. In the meantime, the company's flagship CT6 is being unveiled at the 2015 New York Auto Show in April. The wait for a luxury compact CUV makes Cadillac one of the later entries into the segment. The space is already filling with vehicles like the BMW X1, Audi Q3, Mercedes-Benz GLA-Class, Lexus NX and Lincoln MKC. Small crossovers in general seem to still be growing in sales. While building a better brand in the US, de Nysschen also wants to grow Cadillac in Europe in the future. He told Reuters that he wants diesel vehicles ready for 2019 to appeal to customers there. Some might even be offered in the US. News Source: ReutersImage Credit: Scott Olson / Getty Images Design/Style Cadillac Crossover Diesel Vehicles Luxury de nysschen