1981 Custom Convertible-2 Seater Cadillac Seville on 2040-cars

Auto blog

Cadillac ATS was almost front-wheel drive

"We were going to do a front-wheel drive Cadillac compact off of Delta because it was going to be less expensive," Doug Parks, General Motors' vice president of global product programs, told the Automotive News during the Detroit Auto Show in January of this year. That sentence, referring to early ATS discussions more than five years ago - a period when the automaker, and the industry, was struggling - reveals that Cadillac's highly acclaimed rear-wheel drive compact sedan almost never happened.
Parks revealed that that automaker actually built a 2.0-liter test mule, on GM's Delta platform (shared with the Chevrolet Cruze and Buick Verano) and tested it in Europe. While the prototype was "pretty darn good," according to Parks, the team realized that in order to compete against Mercedes-Benz and BMW it would have to invest in a new rear-wheel drive platform.
The resulting all-new Alpha platform would eventually underpin the Cadillac ATS, and many would argue that its balanced rear-wheel drive chassis is its single most important attribute. Thankfully, the Alpha's goodness won't stop with the ATS. The upcoming 2014 Cadillac CTS and the future Camaro will also share its architecture, meaning the Cimarron will remain a distant memory.

Cadillac Escala Concept | Autoblog Minute

Cadillac showed off its Escala concept at Montery Car Week. The Cadillac Escala is four door sedan with a 4.2L twin-turbo V8 under the hood.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.