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Cadillac ELR next EV to get Plugless Power wireless charging tech

Evatran has been testing its Plugless Power wireless charging systems for electric vehicles in the Chevy Volt and Nissan Leaf for years now and made the tech commercially available early this year. With the growth of the EV market, Evatran is getting ready to expand as well. The company announced today that it will add three premium EVs to the Plugless Power system by the end of the year, with the first (and so far only) named model being the Cadillac ELR. We expect it was not difficult for Evatran to adapt the Plugless Power system to the ELR, since the vehicle's powertrain is so similar to the one in the Volt. The main problem we see is that Cadillac has only sold 390 ELRs (as of the end of June), so this first Plugless Power expansion isn't exactly going to ignite sales, even if every ELR owner opts for the cool tech. If one of the next two announcement is for the Tesla Model S, though, then you're talking numbers. Speaking of the future, what models do you think will be next? The Plugless Power L2 wireless systems were recently declared safe by the Intertek and start at $2,470, not including installation or government incentives. All the online/smartphone connectivity features that work with the car when it's got a cord stuck in it work with the L2 system, Evatran says. Orders start today, and the ELR package will be available September 1. There's more, including a local news report on the technology, below. WSLS 10 NBC in Roanoke/Lynchburg Va Wireless Vehicle Charging available to Cadillac ELR owners starting September 1st The Cadillac ELR Joins the Growing List of Compatible Electric Vehicle ("EV") Models from Evatran, the World Leader in High-Power Wireless Charging RICHMOND, VA July 28, 2014 – In an exciting statement today, Evatran Group, Inc. ("Evatran"), announced that its PLUGLESS wireless charging technology would soon be available on the Cadillac ELR. Evatran, the first Company in the world to make wireless charging available to individual EV drivers, currently has systems that are compatible with the Nissan LEAF and Chevrolet Volt. The Cadillac ELR is the first model to be announced in what is intended to be three new premium model announcements by the end of 2014. Evatran will begin accepting advanced orders today for deliveries as soon as September 1st. "The launch of the Cadillac ELR system is an important milestone for us," commented Rebecca Hough, Evatran CEO and Co-Founder.

Cadillac could base its entry-level sedan on the Chevy Cruze [UPDATE]

UPDATE: Cadillac spokesperson Donny Nordlicht tells Autoblog , "The post speculating on a future Cadillac model derived from the Chevrolet Cruze is completely false." Premium automakers Mercedes-Benz and Audi have seen plenty of success with new small front-drive-based sedans. The CLA-Class had its best January ever this year, while Audi moved more of its new A3 in 2015 than its predecessor sold in 2005 through 2010 combined. The fact that Cadillac wants a piece of that pie is no surprise, then. There's a new rumor that GM's luxury brand could launch its own compact – possibly called CT2 – to battle the Germans. Cadillac, a brand that's pushed hard to rebuild its rear-drive reputation, could develop a new entry-level model based on the front-wheel-drive 2016 Chevrolet Cruze's D2XX platform. Go ahead and make your Cimarron jokes. Sources are telling GM Inside News that a Cadillac built on the Delta platform would ditch the Cruze's turbocharged 1.4-liter four-cylinder for a 1.5-liter turbo in base models. General Motors' well received 2.0-liter turbo four would serve in higher-end models. According to GMIN, the Delta-based Cadillac would likely command a $6,000 to $9,000 premium over the Cruze, so figure $23,000 to $26,000 on the low end to $30,000 to $33,000 for something at the top of the range. As much as we dislike the kind of badge engineering that brought us the Cavalier-based Cadillac Cimarron in the '80s, the company has done an admirable job of distinguishing vehicles on shared platforms lately. A Delta-platform Cadillac would at least have a good basis – the new Cruze is surprisingly comfy. That said, we question GM's rationale if this rumor is indeed true. Put simply, Cadillac needs another sedan like I need another student loan payment. The company has four sedans, three of which overlap two segments, and none of which are selling very well. That's not because they're bad, but because customers want crossovers, of which Caddy has but one – the new XT5. Spending the time and money to add a fifth sedan to the mix when the company desperately needs to flesh out its CUV range would be a tremendous mistake. As much as we hate to say it, if Cadillac really wants to add a small, entry-level car to its range, it'd better be a crossover. Related Video:

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.