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Cadillac planning more Vsport models

There's a new intermediate class of luxury performance cars emerging. Audi has been doing it for years with its S-line bridging the gap, in many cases, between the standard fare and the full-on RS performance range. BMW's getting in on it with the M Sport line slotting in below the full M models. And now Cadillac is joining the fun with its Vsport offerings.
Models like the CTS Vsport and XTS Vsport are packing a new 3.6-liter twin-turbo V6 with 410 or more horsepower (along with bigger wheels and brakes) to slot in between the standard model and any impending V variant. Well, it appears Cadillac isn't about to stop there.
Speaking with The Detroit News, Cadillac product chief Hampden Tener revealed that, based on the response to the XTS Vsport, the brand is planning more Vsport models. He did not, however, indicate which would be the next to get the slightly sportier treatment. With the full ATS-V expected to pack a version of the same engine powering the aforementioned XTS and CTS Vsport models, an ATS Vsport would have to pack a smaller engine to fit in below. That only leaves the SRX crossover, Escalade SUV and the upcoming ELR hybrid. Food for thought.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac prices new ATS-V from $61,460*

It's official, Art & Science students: Cadillac has opened the order books for the new ATS-V, and while it was at it, has told us how much we should expect to shell out for the privilege. Pricing starts at $61,460 for the 2016 Cadillac ATS-V sedan (*plus tax, title, license, dealer fees and any optional equipment). Go for the sleeker (but less practical) ATS-V coupe and you'll be looking at $63,660 (with the same conditions). For all that scratch, you'll be looking at a 3.6-liter twin-turbo V6 driving 455 horsepower and 445 pound-feet of torque through a six-speed manual or eight-speed automatic transmission, for a 0-60 time of 3.9 seconds and a top speed of 189 miles per hour. The ATS-V also features Brembo brakes, magnetorheological dampers, launch control and rev-matching with no-lift shifting. Cadillac has still yet to tell us how much gas its new performance model will guzzle, but it's got time before production gears up in the spring and the online configuration tool launches in April. Cadillac Opens Ordering for 2016 ATS-V Dual-purpose performance luxury compact designed for the track, touring 2015-02-10 DETROIT – Cadillac dealers have begun accepting orders for the 2016 ATS-V – the brand's inaugural luxury compact performance car starting production this spring. Available in sedan and coupe forms, the twin-turbocharged ATS-V offers a dual-purpose luxury performance experience: a car with true track capability straight from the factory with sophisticated road manners. Powered by the segment's highest-output six-cylinder engine – the Cadillac Twin Turbo rated at 455 horsepower (339 kW) and 445 lb-ft of torque (603 Nm) – the ATS-V achieves 0-60 performance in 3.9 seconds and a top speed of 189 mph. The Cadillac Twin Turbo engine is backed by a six-speed manual – with Active Rev Match, no-lift shifting and launch control – or a paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shift. "The V-Series is the ultimate expression of Cadillac's re-ignited product substance and the passion at the core of our brand," said Johan de Nysschen, Cadillac president. "The ATS-V expands the V-Series lineup, bringing a new kind of performance character to Cadillac. Lightweight, agile and potent, the ATS-V will make an ideal pairing with the larger and even more powerful all-new 2016 CTS-V midsize sedan, which arrives later this summer," he said.