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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

GM recalling 117,000 sedans, crossovers, SUVs, pickups and vans

General Motors has issued a stop-sale to dealers and has notified the National Highway Transportation Safety Administration of its intention to recall 117,000 vehicles in the United States, Canada and Mexico. Of those vehicles, only 4,500 are at dealerships.
The affected vehicles include the Cadillac CTS and Chevrolet Impala sedans, fullsize SUVs (Cadillac Escalade, Chevy Tahoe and Suburban and GMC Yukon and Yukon XL), Lambda-platform crossovers (Chevy Traverse, Buick Enclave and GMC Acadia), heavy-duty pickups (Chevy Silverado HD and GMC Sierra HD) and fullsize vans (Chevy Express and GMC Savana). The sedans and body-on-frame SUVs include model years 2013 and 2014, while the CUVs, heavy-duty pickups and vans are limited to MY2014.
GM confirmed the recall to Autoblog via an emailed statement (which we've included below). According to the statement, the issue at hand in what is the company's 69th recall of 2014 covers the chassis-control module. Automotive News is reporting that a problem in the chassis-control system could cause a short in the module, which could cause the engine to stall or fail to start. The fault could also affect the trailer-brake control, provided it's equipped.

2014 Cadillac CTS

Fixated By Europeans, GM Ensures The Third Time Is A Charm
Few things are better for consumers than competition raising the bar. And no campaign seems fiercer than the one currently underway in the midsize sport-sedan segment now that Cadillac has introduced its all-new 2014 CTS to go head-to-head against the benchmark Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
While the CTS has been on the market for slightly more than a decade, up until this third-generation, Cadillac hasn't truly had the proper high-performance rear-wheel-drive architecture to build a genuine world-class fighter, both inside and out. And now that the American automaker has successfully mirrored Audi, BMW and Mercedes in overall vehicle size, engine output and cabin appointments, the first shots have been fired.