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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Combine a self-driving car with V2V, and here's what happens

Transportation engineers have started laying the groundwork for a traffic world in which cars communicate with other cars and infrastructure like bridges and traffic lights. How about an environment in which cars talk to pretty much everything and everyone? In a preview of its offerings at the upcoming Consumer Electronics Show, Delphi Automotive will deploy just such a concept. Engineers have designed a system that communicates with traffic signals, street signs, pedestrians, cyclists, even to fry pits and parking garages along a driver's route. To date, engineers and researchers across the auto industry have focused on the technical and safety-oriented foundation of future vehicle-to-vehicle communications, which could help cars share information about everything from traffic tie-ups to upcoming road hazards. Beyond those building blocks, many have projected that V2V could also include more consumer-focused features. Delphi's system, dubbed V2Everything, might be the first that combines those sorts of features in a tangible package. At CES in Las Vegas, scheduled to begin the first week of January, company officials say they'll demonstrate in real-world conditions how V2V technology can be used in an autonomous vehicle to provide a range of critical safety information and leisure and convenience options for riders. The first V2V technology installed on a production car is slated to appear on the 2017 Cadillac CTS. "We imagine a world with zero traffic accidents," said Jeff Owens, Delphi's chief technology officer. "To get there, we will need a convergence of active safety, sensor fusion, connectivity platforms and advanced software." Such software might allow a vehicle to start searching for and reserving parking spots at a programmed destination long before arriving. It could allow riders to place their McDonald's drive-through order from the road and have the food ready for pickup along the route. For the drive itself, the Delphi-equipped car can stay updated on the status of traffic lights around Las Vegas, and can anticipate yellow and red lights. Using smart-phone technology, the car can detect pedestrians and cyclists that may otherwise be hard to see. It can send messages to friends or family to notify them of a driver's location. Some of those features have been available on third-party apps or individually developed by automakers. But this system marries them together in a single system that is tailored for use in self-driving cars.

Autoblog Podcast #399

Episode #398 of the Autoblog Podcast is here, and this week, Dan Roth, Brandon Turkus, and Rob Sass of Hagerty Classic Cars Magazine talk about Cadillac's move to Manhattan and new naming convention, preview the Paris Motor Show, and finish up with the 3 Guys, 3 Grand Classic Car challenge. Also included is an interview with Tom Tjaarda, prolific designer of vehicles including the DeTomaso Pantera. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #399: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Cadillac relocates to NYC and changes its model names Paris Motor Show preview Tom Tjaarda interview $3,000 classic cars In The Autoblog Garage: 2015 BMW 428i Gran Coupe 2014 Subaru XV Crosstrek Hybrid Jensen Interceptor Hosts: Dan Roth, Michael Harley, Brandon Turkus Runtime: 01:47:56 Rundown: Intro and Garage - 00:00 Cadillac Move - 24:02 Paris Motor Show - 39:22 Tom Tjaarda - 52:12 Hagerty $3000 Classics - 01:15:43 Q&A - 01:27:45 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Paris Motor Show BMW Cadillac Subaru Classics cadillac ct6 rob sass cadillac lts