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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac developing stretched ATS-L just for China

To luxury automakers, long-wheelbase sedans are to China that crossovers and SUVs are to the US, so it isn't all that surprising any more when the latest sedan gets an extra couple of inches between the wheels to improve rear-seat comfort. According to Car News China, the next sedan to get the stretch will be the Cadillac ATS, which will increase the wheelbase by 10 centimeters (about four inches) to become the ATS-L.
Designed to go up against rivals like the BMW 335Li and the added-length Mercedes C-Class, the ATS-L will reportedly be built locally in China with an engine list that will grow as well. Currently, only the 2.0-liter turbo engine is offered in the ATS in China, but the ATS-L will get the full spectrum of ATS engines including the base 2.5-liter and the peppier 3.6-liter V6. This isn't the first time Cadillac has offered a China-specific stretched sedan either as the SLS dates back to 2006.

This dream home theater and office happens to be in a Cadillac Escalade [w/video]

Need to take a ride cross country in the lap of luxury while still getting some work done? Short of a tour bus, the Concept One Curve from Lexani Motorcars might be one of the most comfy options imaginable. Lexani is usually known for creating opulent armored vehicles, but for the Concept One Curve it focuses on converting a 2015 Cadillac Escalade into a place for work or play. The company strips out the standard passenger compartment to install a higher ceiling with LED lighting, two leather-upholstered power captain's chairs and jump seats. However, the real highlight is a 48-inch curved 4K television mounted against the driver's partition. Don't worry about missing your favorite shows because there's a TracVision Satellite, too. The driver gets a re-covered seat of their own up front. If business needs to get done, the vehicle also includes a Mac Mini computer, tables stowed in the seats and connections for video conferencing. Of course, if you're riding in something this lavish, security might be a concern too. In addition to the window shades, the Concept One Curve features cameras to know what's going on outside. A touchscreen management system lets occupants control the whole setup from the luxurious chairs. Lexani claims that if all of this somehow isn't enough for a buyer, it offers even more options to fit their needs. Scroll down to watch a video tour and read more about this rolling home theater. {C} Lexani Concept One Curve Lexani Motorcars, a boutique luxury conversion company receiving vast international praise, has produced the Concept One Curve - the world's first 2015 Escalade with a built-in 48" 4K Technology Curved Smart TV. Lexani Motorcars is constantly pushing the boundaries of possibility for luxury transportation in everyday vehicles. The Curve is a revisited version of their latest model, the Concept One, with a television upgrade and electronic rear curtains; it is unmatched in its ability to be a premier theater one minute and a five-star mobile office the next. The curved smart TV-which rests on a proprietary electronic partition-is indeed impressive, but it is just one of the numerous amenities this discreet masterpiece boasts.