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Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

Cadillac CT6 production ceases January 2020 as part of D-Ham layoffs

General Motors filed paperwork under the Worker Adjustment and Retraining Notification Act with Michigan's Department of Labor and Economic Opportunity this week, detailing events to come at the automaker's Detroit-Hamtramck Assembly Plant. Starting February 28, 814 salaried and hourly workers at D-Ham, as its called, will be laid off. The 753 workers represented by the UAW will begin receiving offers in January to relocate to facilities in Michigan and Ohio, or buyout offers. As the 4-million-square-foot plant winds down through April 3 to a skeleton crew, the Cadillac CT6 ceases production in January 2020, and the last Chevrolet Impala comes off the line on February 28. The loss of the CT6 represents the end of Cadillac's latest brief, and highly regarded, adventure into flagship sedans. It might also mean the end of the 4.2-liter Blackwing twin-turbo V8 engine, at least for the moment. Both casualties are calamities. The death of the Impala closes the door on a nameplate in production for 52 years since 1957, having started off as a top-tier trim for the 1958 Bel Air known as the Bel Air Impala, once advertised with the line, "Lets you know you're the boss." As part of the new four-year labor agreement with the UAW, GM is keeping D-Ham open to build a new line of battery-electric vehicles, ultimately investing $3 billion and tripling employment to 2,225 workers when fully operational. The agreement described the coming EV as a "van" that would commence production in late 2021, but various reports say what's actually coming is a range of premium EVs in pickup and SUV bodystyles under the program codename BT1. The easy predictions put an electric GMC Sierra and Cadillac Escalade among the EV fold, but not until 2023, according to auto industry forecaster LMC Automotive. Before that, LMC claims an electric van will debut in late 2021, along with a battery-powered rebirth of the Hummer brand in pickup and SUV forms, also in late 2021. 

Cadillac CT6 gets a plug in Shanghai, will come to US

Don't call it the third coming of the Chevy Volt. The unsurprising debut of the Cadillac CT6 PHEV in Shanghai today has a powertrain that sounds an awful lot like the one that can be found in the Volt and the Cadillac ELR. The plug-in CT6 – identical to the CT6 that debuted in New York earlier this month – has an 18.4-kWh lithium-ion battery (just like the 2016 Volt) and offers an all-electric range of around 37 miles. It also copies the "Regen on Demand" feature from the new Volt and the battery cells "use the latest generation cell chemistry found in other GM plug-in vehicles." But Cadillac President Johan de Nysschen doesn't see the two powertrains as similar in at least one important way. General Motors calls the Volt and the ELR "extended range electric vehicles" (EREV) but in a statement, de Nysschen says that the plug-in hybrid CT6 is, "an ideal platform for Cadillac to offer its first plug-in hybrid." That GM is using the PHEV terminology rather than EREV is going to be important to some, even if the practical difference is only semantic. And yes, we all understand the irony of de Nysschen – the same guy who has a history of speaking ill of plug-in cars – hyping them now. Back when he worked for Audi, he said the original Volt was too expensive for what it offered and was thus, a car for "idiots." Speaking in Shanghai today, de Nysschen said the new CT6 PHEV was, "an EV without any of the disadvantages or range constraints," according to Automotive News. If the batteries are similar to GM's other EREV/PHEV cars, the CT6 powertrain is at least different. The ELR uses a 1.4-liter engine, while the new Volt has a 1.5-liter four-cylinder mill. The CT6, on the other hand, has a 2.0-liter turbo four-cylinder engine with direct injection. There is also an "all-new rear wheel electric variable transmission (EVT) with exclusively designed motors," that will give the CT6 PHEV, "smooth, spirited acceleration." The EVT is a two-motor-unit that uses three planetary gears. Maximum overall system output is 335 horsepower and 432 pound-feet of torque. Perhaps most interesting for American audiences is the fact that GM's press release, available below, makes multiple references to US-market sales of the PHEV. Official details on the EV range and fuel economy will be made available closer to the car's US launch.